Overview
Skills
Job Details
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Video Marketing Specialist CTV & Digital Content
Primary Title: Video Marketing Specialist CTV & Digital Content
Alternate Titles / Levels:
Junior: Digital Video Creator / CTV Content Producer
Mid-Level: Video Marketing Specialist / Connected TV Advertising Producer
Senior: Senior Video Content Strategist / Lead CTV Creative Producer
Summary:
15 30 second connected TV advertisements that drive measurable performance outcomes, with
cross-channel adaptation for social, OTT, display, and digital campaigns.
Need to create 3 creatives a month with 2-3 variants
Adhoc role
3 months of work but will likely extend to 6 months
Overview:
As we scale out our digital advertising efforts, we're building a creative team that understands
both the art of storytelling and the science of performance marketing particularly in the
rapidly growing Connected TV (CTV) space. We're looking for a Video Marketing Specialist /
Digital Content Creator to own the end-to-end production of short-form CTV advertisements
(15 30 seconds) designed to capture attention, communicate value, and drive conversions.
You'll work closely with marketing, brand, and performance teams to translate campaign
strategies into compelling video assets that meet strict platform specifications while maintaining
creative excellence. This role also involves repurposing CTV content for social media, OTT
platforms, display ads, email, and landing pages. The ideal candidate blends creative vision with
technical precision someone who understands frame-by-frame storytelling constraints, has
deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content
based on performance data. Whether you're a rising talent eager to specialize in CTV or a
seasoned video marketer ready to lead creative strategy, we want to hear from you.
Key Responsibilities
CTV-Specific Production (Primary Focus):
Concept, storyboard, and produce 15 30 second CTV advertisements optimized for viewability,
completion rate, and conversion
Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV,
YouTube TV, Samsung TV Plus) including:
Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required
Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate
Audio: AAC stereo, -24 LUFS loudness normalization
File size and duration compliance per platform
Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe
output, and frame-accurate trimming
Collaborate with copywriters and brand teams on scripting that fits 15 30s constraints while
communicating key value propositions
Cross-Channel Repurposing:
Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5
(Instagram Feed)
Create motion and static variants for display, programmatic, and email campaigns
Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
Develop storyboards and shot lists for multi-platform campaigns
Performance & Optimization:
Partner with media/performance teams to analyze creative performance (VTR, CTR, completion
rate, CPA)
Execute A/B and multivariate creative tests; iterate based on data insights
Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
Document learnings and contribute to internal creative best practices
Collaboration & Workflow:
Manage projects through Monday.com or Microsoft Teams
Participate in creative reviews, feedback sessions, and cross-functional planning
Maintain organized asset libraries and version control
Support brand consistency across all channels
Please contact Abdul on "" OR email me at ""