E T Consultant

E T Consultant

Job #:
req33114

Organization:
World Bank

Sector:
Communications

Grade:
EC1

Term Duration:
1 year 0 months

Recruitment Type:
Local Recruitment

Location:
Washington, DC,United States

Required Language(s):
English

Preferred Language(s):

Closing Date:
5/16/2025 (MM/DD/YYYY) at 11:59pm UTC

Description

Do you want to build a career that is truly worthwhile? Working at the World Bank Group provides a unique opportunity for you to help our clients solve their greatest development challenges. The World Bank Group is one of the largest sources of funding and knowledge for developing countries; a unique global partnership of five institutions dedicated to ending extreme poverty, increasing shared prosperity and promoting sustainable development. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges. For more information, visit

External and Corporate Relations Vice-Presidency (ECR)

The mission of External and Corporate Relations (ECR) is to help deliver financial and political support for the World Bank Group, strengthen the Bank Group's role as a global thought leader in development by enhancing and safeguarding its reputation, and support operational teams to achieve country outcomes. ECR manages corporate communications and global engagement with key stakeholders, including media, civil society, foundations, the private sector, donor countries, and international organizations, as well as employee engagement. ECR also manages strategic communications for the World Bank's Regions and Global Practices and leads the management of reputation risk.

The ECR Brand and Digital (ECRBD) department manages the World Bank's external corporate presence and reputation through its digital platforms and channels provides brand oversight and drives creative content development, including producing recorded and livestreamed programming for our own and external channels in support of the Bank's top priorities; and provides metrics, insights and impact analysis of our communications work.

Responsibilities

Multilingual Web Production: Set up event pages in four languages (English, French, Spanish, and Arabic) in close coordination with event organizers and under the supervision of the WB Live Lead.

Streaming Management: Operate the four streaming accounts in Restream.io and set up livestreams on multiple destination platforms across social media.

Paid Marketing: Assist with paid marketing campaigns on Meta and Google Ads in four languages, ensuring effective audience targeting and performance tracking.

Impact Measurement: Develop dashboards for the ECRBD team to analyze corporate products performance and audience engagement.

Social Media Scheduling: Manage and schedule social media posts on Facebook in English.

Event Page Guidelines: Help develop and document guidelines for creating and managing World Bank event pages to ensure consistency, usability and editorial alignment across platforms.

New Event Formats: Support and pilot the development of new event types tailored for online audiences.

Selection Criteria

Master's degree in a relevant field (communications, digital media, marketing, international relations or related discipline) with 2 years' experience or equivalent combination of education and experience.
Proven experience in digital communications, including web production, email and paid marketing.
Excellent writing and copyediting skills in English.
Deep knowledge of SEO best practices.
Basic knowledge of UX and web accessibility key principles.
Ability to produce Arabic content (right-to-left) using a standard CMS and/or HTML is a plus.

Core Competencies

Communication in International Development: Understanding of international development issues and the communication needs of key stakeholders, including bilateral donors, private sector entities, foundations, NGOs, and academic institutions.
Online Content Editing and Drafting: Ability to draft and edit online communications products, including event pages and marketing materials, with minimal supervision.
Online Production Tools: Proficiency with web technologies, including content management systems, social media management platforms, and streaming tools like Restream.io.
Digital Marketing and Analytics: Practical experience with online marketing strategies, including paid campaigns on Meta and Google Ads, and ability to develop dashboards for impact measurement.
Multitasking and Collaboration: Ability to work efficiently in a fast-paced, multilingual, and multicultural environment, coordinating with multiple stakeholders to ensure seamless event execution.

This full-time position works with the WB Live Lead and the Digital Marketing Specialist and reports to the Head of Creative and Content. The role works closely with event organizers from across the institution, the whole ECR Brand & Digital team, and external vendors to ensure effective planning and execution of WB Live and other priority events.

World Bank Group Core Competencies

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.

Note: The selected candidate will be offered a one-year appointment, renewable at the discretion of the World Bank Group, and subject to a lifetime maximum ET appointment of three years. If an ET appointment ends before a full year, it is considered as a full year toward the lifetime maximum. Former and current ET staff who have completed all or any portion of their third-year ET appointment are not eligible for future ET appointments.