Direct-to-Consumer (D2C) General Manager

About the Role

We are seeking a strategic and results-oriented leader to drive direct-to-consumer operations for a global consumer electronics company. This role focuses on planning, executing, and optimizing e-commerce and offline channels to enhance customer acquisition, engagement, and retention. The position is hands-on and collaborative, working closely with cross-functional teams to deliver operational excellence, revenue growth, and a seamless customer experience.

Key Responsibilities

• Define and execute the D2C strategy in alignment with organizational goals.

• Oversee daily e-commerce operations, including promotions, site experience, and customer journey optimization.

• Manage end-to-end fulfillment processes, ensuring timely delivery and strong vendor partnerships.

• Track and analyze KPIs such as sales performance, conversion rates, CAC, LTV, and ROI, and implement improvements.

• Lead cross-functional collaboration across marketing, product, CRM, supply chain, IT, and finance teams.

• Manage P&L responsibilities to drive revenue, margin, and profitability.

• Use data and analytics to guide personalization, A/B testing, and continuous performance enhancements.

• Mentor and lead D2C teams, fostering a culture of accountability, innovation, and high performance.

Requirements

• Bachelor’s degree in Business, Marketing, Digital Commerce, Logistics, or related field; MBA preferred.

• 15+ years of experience in direct-to-consumer operations, including 3+ years in a senior leadership role.

• Proven success in scaling D2C channels, driving revenue growth, and improving customer experience.

• Expertise with e-commerce platforms, CRM tools, and digital marketing technologies.

• Strong understanding of SEO, digital advertising, analytics, and social commerce.

• Experience managing online marketplaces and cross-functional teams in multi-cultural environments.

• Knowledge of legal and regulatory considerations related to online sales and data privacy.

• Nice to have: hands-on experience with social media operations, emerging D2C technologies, or international market exposure.

Benefits

• Health insurance (medical, dental, vision)

• 401(k) with employer match

• Paid time off and holidays

• Disability coverage

Compensation & Benefits Disclosure

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.