Senior BI Marketing Analytics - Remote

  • Posted 6 hours ago | Updated 6 hours ago

Overview

Remote
Depends on Experience
Accepts corp to corp applications
Contract - W2
Contract - 12 Month(s)
No Travel Required

Skills

BI
marketing
agency
media
insights
report

Job Details

Position: Senior BI Marketing Analytics
Duration: 12+ months contract
Location: Los Angeles, CA / New york city, NY (100% Remote)

JOB DESCRIPTION

SKILLS NEEDED : agency reports into internal insights, marketing/media performance

Translate agency reports into internal insights; ensure consistent interpretation of performance data.

Implement incrementality testing roadmap with agencies; lead optimization discussions with partners.

Integrate agency data into business-specific reporting frameworks.

Manage incrementality testing with agency partners.

Serve as primary liaison for all analytics-related communications with agencies.

Improve governance and consistency in data handling with agencies.

Analyze marketing/media performance; provide actionable recommendations; support ad hoc analysis.

Implement optimization strategies based on media mix model outputs and experimentation.

Create and maintain dashboards for internal teams and external agencies.

Support experimentation and testing to improve marketing effectiveness.

Work with internal marketing, data engineering, and external agencies.

Collaborate with data engineering to enhance marketing data pipelines and ensure integrity.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.