Salesforce Marketing Cloud Consultant- New York City, NY/ Phoenix, AZ- Hybrid

Role- Salesforce Marketing Cloud Consultant
Location- New York City, NY/ Phoenix, AZ- Hybrid
Duration- Long term

Role Description:

Our client is looking for a Salesforce Marketing Cloud Developer with atleast 6+ years of experience in IT with major focus on salesforce marketing cloud with integration experience with mulesoft. Ideal resource needs to have following experiences/skills:

Responsibilities:

1. Campaign Management:
• Design, build, and execute multi-channel marketing campaigns (email, SMS, social, etc.) using Salesforce Marketing Cloud tools.
• Set up, manage, and optimize customer journeys using Journey Builder, ensuring seamless customer experiences.
• Develop and execute A/B testing strategies to optimize campaign performance and deliver the best possible outcomes.
2. Email Marketing:
• Create and manage email marketing campaigns in Email Studio, including segmentation, targeting, personalization, and automation.
• Build dynamic email content and templates based on customer behaviors, preferences, and demographic data.
• Monitor email performance and implement improvements based on analytics and reports.
3. Customer Segmentation & Data Management:
• Use Audience Builder to segment customer data for targeted marketing campaigns, ensuring that the right messages reach the right audiences.
• Manage customer data within Contact Builder and ensure it is clean, structured, and well-integrated across systems.
• Collaborate with CRM teams to ensure smooth integration between Salesforce Sales Cloud, Service Cloud, and Marketing Cloud.
4. Automation & Reporting:
• Automate marketing processes using Automation Studio for tasks such as data imports, email sends, and workflow management.
• Develop custom reports and dashboards using Analytics Builder to track campaign performance, customer engagement, and other key metrics.
• Provide insights and recommendations for ongoing campaign optimization.
5. Integrations & Technical Support:
• Work with development teams to ensure smooth integrations between Salesforce Marketing Cloud and third-party platforms (e.g., e-commerce platforms, social media, web analytics).
• Troubleshoot technical issues related to marketing automation, data synchronization, and integrations.
6. Compliance & Best Practices:
• Ensure email campaigns comply with industry regulations such as GDPR, CAN-SPAM, and other data privacy laws.
• Follow best practices for email marketing, segmentation, and automation to improve deliverability, engagement, and customer satisfaction.
7. Collaboration & Stakeholder Management:
• Work closely with cross-functional teams including digital marketing, creative, product, and IT to execute campaigns effectively.
• Collaborate with sales and service teams to align marketing efforts with overall business goals and strategies.

Key Skills & Requirements:

• Salesforce Marketing Cloud Expertise:
• Proficiency with Salesforce Marketing Cloud tools like Email Studio, Journey Builder, Audience Builder, Automation Studio, and Analytics Builder.
• Experience in creating, managing, and optimizing campaigns across email, SMS, push notifications, and social media channels.
• Technical Skills:
• Familiarity with data management in Marketing Cloud, including SQL, AMPscript, and JSON.
• Strong understanding of API integrations, especially for connecting Salesforce Marketing Cloud with other Salesforce clouds (Sales Cloud, Service Cloud) or external systems.
• Analytical & Data-Driven:
• Strong ability to analyze and interpret data to optimize campaigns, using tools such as Google Analytics, Salesforce reports, and data from Marketing Cloud.
• Experience with A/B testing and performance optimization.
• Certifications:
• Salesforce Marketing Cloud certifications (e.g., Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant) are a plus.
• Experience:
• Proven experience in digital marketing, specifically with Salesforce Marketing Cloud or similar marketing automation platforms.
• Background in CRM marketing, customer journey mapping, or digital analytics is highly beneficial.