Marketing Manager - Hybrid

Title: Marketing Manager - Hybrid

Mandatory skills:

marketing,
retail marketing, B2C,
consumer marketing, email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting,
social media platform, digital environment, production development, content development,
Microsoft Office,
change management, project management,
business strategy, marketing strategy, marketing measurement, reporting methods, reporting tools,
direct marketing program, digital marketing program, advertising program, marketing communications program,
SMS, email, digital, direct mail, social,
Go-to-Market plans, seasonal recaps, seasonal merchandise, target audience, strategy development

Description:

Position Summary:
Expertise in business strategy, marketing measurement and reporting methods/tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed

Job Responsibilities:
Support day-to-day management of advertising and marketing communications programs on behalf of our Marketing Strategy partners. Campaigns will include select holidays/seasons at the client (Valentine's Day, Easter, Summer, Halloween, and Holiday). Campaigns will encompass paid and owned assets including display, SMS, email, digital, direct mail, and social.
Build strong relationships throughout Marketing Strategy and internal ad agency, establishing yourself as key resource and partner regarding brief development and project management.
Set priorities, stay on top of all deadlines and creative reviews/brief due dates, and assume a leadership role for assigned projects. This includes development of Go-to-Market plans and seasonal re-caps comprehensive of all marketing launches.
Oversee management of master product list and act as liaison with cross-functional partners to ensure detailed information is populated in timely manner
Support and assist with various elements of operations across the traditional, digital, and/or social spaces.
Serve as an expert of the business, knowing the seasonal merchandise, the target audience and competitive landscape, in order to support the team and contribute to strategy development.
Demonstrate behaviors consistent with client Heart at Work Behaviors: Put people first; Join forces; Inspire trust; Rise to the challenge; Create simplicity.

Required Qualifications:
5+ years of marketing work-related experience; retail marketing B2C preferred
2+ years of knowledge and expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting)
Integrated experience across paid and owned channels
Understanding of social media platforms, digital environments and experience with production and content development
Ability to multi-task and manage time effectively, prioritize, communicate effectively across integrated teams and problem-solve in a dynamic environment
Passion for the customer, innovative mindset, able to provide recommendations based on insights
Proactive, detail-oriented, thorough, collaborative team player
Excellent written, verbal and presentation communication skills
Detail oriented, while able to see the big picture at the same time
Advanced proficiency with Microsoft Office
Expert in direct and digital marketing programs. Able to drive vision and facilitate stakeholders to achieve clear objectives
Partners with reporting and analytic stakeholders and joint teams to ensure data and tactical report plans align with objectives
Strong facilitation and change management skills to communicate and drive alignment

Ideal candidate:
Minimum of 5 years of experience- even a recent MBA grad would be ideal.

Education:
BA/BS degree

VIVA USA is an equal opportunity employer and is committed to maintaining a professional working environment that is free from discrimination and unlawful harassment. The Management, contractors, and staff of VIVA USA shall respect others without regard to race, sex, religion, age, color, creed, national or ethnic origin, physical, mental or sensory disability, marital status, sexual orientation, or status as a Vietnam-era, recently separated veteran, Active war time or campaign badge veteran, Armed forces service medal veteran, or disabled veteran. Please contact us at for any complaints, comments and suggestions.

Contact Details :

VIVA USA INC.
3601 Algonquin Road, Suite 425
Rolling Meadows, IL 60008