Overview
Skills
Job Details
Data Analyst I Job Summary: Talent Software Services is in search of a Data Analyst for a contract position to work in Richfield, MN. The opportunity will be six months with a strong chance for a long-term extension. Position Summary: Primary Responsibilities/Accountabilities:
- Gather and analyze multiple large datasets to identify root causes of performance trends.
- Provide insights and analysis to internal business partners to help craft sales proposals, develop data-driven media plans, optimize campaigns, and inform future campaign strategy.
- Leverage critical thinking skills to scope analyses that address key business questions and inform actionable opportunities.
Qualifications:
- 1 year of experience in an analytics/insights/measurement role, or other relevant experience.
- Strong communication skills, written and verbal; with the ability to express complex ideas in a clear and concise manner to various audiences.
- Strong attention to detail skills; ability to identify reporting abnormalities.
- Advanced experience with Microsoft Office tools, specifically Excel (advanced formulas & pivot tables) and PowerPoint (data visualizations and storytelling).
- Ability to work autonomously with sometimes vague and shifting directions.
Preferred:
- Bachelor's Degree in a related field.
- 2 years media experience with a focus on advertising campaign analytics.
- Experience with advanced analytic techniques/tools (e.g., Tableau, SQL querying).
- Experience with marketing measurement and analytics methods (e.g., Media Mix Modeling, Multi-Touch Attribution, In-market Testing, etc.).
- Understanding of ad serving platforms (such as Google Ad Manager, Campaign Manager, SA360, DV360) and how ad serving works across websites and apps.