Sales/Marketing Program Support

TOP 5 SKILLS: Proficient with Palantir, Deep, Snowflake
Strong data and analytics
Excellent Communicator
Strategic Thinking
B2B Background (enterprise preferred) JOB DESCRIPTION: Candidate will design, develop and implement launch of lead gen efforts to help acquire new customers and grow existing base. Candidate will need to source, manipulate and analyze data sets to identify next best actions and uncover revenue growth opportunities in which to direct sellers. Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following: Conduct and Analyze Investigative Studies: Manage comprehensive studies to evaluate market share, effectiveness of current programs, and the feasibility of new products. Utilize statistical tools to interpret data, providing actionable insights and strategic recommendations.
Develop and Present Research Findings: Create detailed reports summarizing research outcomes and present these findings to marketing management and other stakeholders, utilizing clear visual aids to facilitate understanding and decision-making.
Facilitate Effective Marketing Plans: Collaborate with marketing management to develop and refine marketing plans and programs based on research insights, ensuring alignment with strategic goals and market opportunities.
Consult on Marketing Opportunities: Provide expert consultation at all levels of marketing to identify and capitalize on new marketing opportunities and assess departmental improvements for enhanced marketing information and effectiveness.
Other Duties as Assigned: Perform additional tasks as needed, such as continuous monitoring of market trends, secondary data analysis, customer segmentation, journey mapping, and any other duties to support the marketing and research functions.