Search Engine Marketing Manager (Only W2 Position)

Title: Search Engine Marketing Manager (Only W2 Position)

Duration: 6+ Months

Location: Remote- USA (PST Hours)

The Search Engine Manager (SEM/SEO) at ServiceNow will be an integral member of the digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive ServiceNow's global business. In this role, you will work closely with content producers, internal stakeholders such as the brand management and demand generation teams, international teams, and vendors to expand ServiceNow's digital footprint across paid search platforms.

What you get to do in this role:
In this role you get the opportunity to partner with our global stakeholders and agencies to impact marketing driven pipeline. You'll work with world-class agencies and vendor partners to support our strategy to keep our inside sales teams busy helping the largest enterprises in the world solve massive business challenges.

Key activities:
Manage key paid and organic media channels and interface with our global stakeholders in regions, focusing on paid search but also touching social and display advertising
Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with ServiceNow
Write the processes and procedures for onboarding new content onto our site, enforcing best practices for the optimal keyword integration and page structure
Oversee key relationships with external vendors, including data partners, managed services, the search media companies, and SEO specialists
Develop a workflow for internal teams to request additional budgets, including rules around budget spread, content formatting, ad copy creation, and overall campaign optimization around specific goals for each branch of the business
Invest significant time in testing, including features and audiences endemic to the ad servers (demo targeting, RLSA, RSA, DSA, LinkedIn integrations on Bing, and various audience generation using data from GA)
Create dynamic tools using Google Sheets, Excel, and data visualization tools to create SQRs and other core business management tools. Use these tools to continually optimize our keyword libraries and campaign set up
Author reporting templates, procedures, and best practices, and deliver reporting to stakeholders on weekly / monthly / quarterly cadence.

Skills:
Solid framework of concepts in overall digital media landscape
Fluency in all tools, processes and goal for paid and organic search management
Proficiency of digital marketing tools used for delivering, bidding, tracking, and safety of ad buys
Deep experience with SEM best practices for B2B
Understanding of good SEO practices and how it benefits SEM
A/B and multivariate test design, optimization and ROI
Advertising analytic skillset
Strong analytical skills and ability to work with large volumes of data to cull out actionable insights via data scrubbing, pivot tables, and visualizations
Ability to maintain composure in fast pace and dynamic atmosphere
BA/BS degree
7+ years of digital marketing experience