MarTech Technical/Enterprise Architect

  • Dallas, TX
  • Posted 1 day ago | Updated 1 day ago

Overview

On Site
Depends on Experience
Full Time

Skills

MarTech
Snowflake
Adobe

Job Details

Job Description: MarTech Technical/Enterprise Architect Location: Chicago, IL, Buffalo Grove, IL, Dallas, TX, NYC, NY & Springfield, MO

Position Overview

We are seeking a Senior MarTech Technology /Enterprise Architect to lead the technology discovery and target-state architecture of a complex marketing technology transformation.
This role will define the future MarTech stack and integration blueprint for a multi-platform ecosystem that include various platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Google Tag Manager, independent CDPs (ActionIQ, etc), Datawarehouses, DMPs, (Snowflake), and next-generation loyalty platforms.

Key Responsibilities

Architecture & Discovery

Lead current-state assessment and future-state architecture design for Adobe Experience Cloud and surrounding MarTech ecosystem.

Define AEM component architecture, content modeling, and multi-site/template strategy for migration from Broadleaf CMS.

Design personalization and decisioning framework leveraging Adobe Target, Google Tag Manager, ActionIQ CDP, and Snowflake event streams.

Evaluate and recommend Enterprise DAM strategy (Tamar/Rio/Adobe Assets) and integration with AEM.

Integration & Data Activation

Define real-time and batch data activation patterns between AEM/Adobe Target, Salesforce Marketing Cloud, Snowflake, and CDP.

Partner with Data Architect, understand Integration aspects and enable Next Best Action scenarios and identity resolution across channels.

Oversee tagging/measurement strategy using Google Tag Manager, Google Analytics 4.

Governance & Compliance

Ensure solutions meet enterprise security, consent management, and privacy standards (GDPR, CCPA).

Provide guidance on data stewardship for marketing and advertising platforms (Google Ads, Meta).

Collaboration & Delivery

Work closely with marketing, IT, and business stakeholders to translate customer-experience goals into scalable technical solutions.

Produce discovery deliverables: reference architecture diagrams, migration roadmaps, integration blueprints, and vendor RFP inputs.

Required Skills & Experience

8+ years of experience in MarTech or Digital Experience architecture, with at least 3+ years in Adobe Experience Manager (Sites/Assets).

Hands-on expertise with Adobe Target, Adobe Launch/Tags, and personalization frameworks.

Experience working with Loyalty platforms-- Voucherify , Antavo , SessionM

Experience in CMS, CRM, PIM, email platforms, social platforms

Experience integrating Adobe stack with Salesforce Marketing Cloud, Snowflake, and CDPs (ActionIQ, Adobe RT-CDP, Segment).

Exposure to Google Cloud Platform (Google Cloud Platform) for hosting, data activation, or analytics integration within a marketing technology ecosystem.

Strong understanding of tag management, analytics instrumentation, and privacy/compliance requirements.

Proven success leading large-scale MarTech migrations (CMS, personalization, VoC, or DAM).

Preferred Qualifications

Adobe Certified Expert (AEM Architect, Adobe Target, Adobe Launch).

Familiarity with promotion engines (EPE) and loyalty platforms.

Prior consulting or agency experience delivering multi-platform marketing transformations.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.