Overview
On Site
$0+
Contract - W2
Contract - 6 Month(s)
Skills
Advertising
Marketing
Research
Job Details
Title: Media Measurement Analyst
Location: Atlanta, GA 30313
Duration: 6 months contract
(25 Hours/week)
Job Description:
-Seeking a contract resource to expand Client s eMMM platform and data integration model. Must excel in media measurement project management and cross-functional leadership with top customers and external partners.-
Skills:
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Develop and implement procedures for identifying advertising needs.
- Direct trained survey interviewers.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
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