Product Marketing Manager

RESPONSIBILITIES:
Kforce is immediately adding a full-time Product Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Palo Alto, CA.

Summary:
The Product Marketing Manager will equip the Ad Tech Sales team with the tools, materials, and campaign assets needed to pitch and sell the PC Media Network advertising solutions. This role bridges marketing and sales by producing compelling, accurate, and brand-consistent sales materials, facilitating campaign asset creation, and developing enablement programs across display, video (CTV/OLV), programmatic, and digital ad formats. Furthermore, you will own marketing and promotional efforts across all applications & services, including forming a strategic plan to formally launch new ad solutions at industry events such as CES.

Key Responsibilities:
Sales Enablement Development:
* Create and maintain a centralized toolkit of pitch decks, one-pagers, case studies, playbooks, and objection-handling guides with flawless attention to formatting, data accuracy, and branding
* Develop proposal templates and RFP response frameworks, ensuring precise, error-free content
* Maintain an organized version control and revision tracking process for all enablement materials

Marketing Content & Campaign Support:
* Draft high-quality, persuasive, and error-free marketing copy for sales presentations, digital ads, and custom landing pages; Ad copy and landing page content requires a deep understanding of what Independent Software Vendors (ISVs) want to achieve with their campaign initiatives
* Partner with BD & Design teams to ensure messaging accuracy, brand tone consistency, and regulatory compliance across all formats
* Manage feedback and revision cycles for marketing collateral, ensuring timely updates and approvals
* Produce tailored client-facing collateral for campaigns, demonstrating careful proofreading and quality control

REQUIREMENTS:
* 7-10+ years of experience in product marketing, sales enablement, B2B/B2C marketing, or advertising sales support
* AdTech background and familiarity required
* Experience managing the marketing content revision process, including version control, stakeholder feedback incorporation, and approval workflows
* Familiarity with digital display, video (CTV/OLV), programmatic, and emerging ad formats
* Strong attention to detail in writing, design, and fact-checking
* Skilled in creative and campaign management tools (PowerPoint, Canva, Adobe Creative Suite, HubSpot, Salesforce)
* Proven ability to produce clear, compelling marketing copy across multiple ad formats/solutions

KPIs & Success Metrics:
* Accuracy and quality score of delivered marketing materials (tracked via internal review processes)
* Number of updated and approved materials supporting ad solutions
* Strategically plan & execute successful formal launch of new ad solutions at industry events such as CES
* Efficiency and turnaround time for revision cycles
* Sales team adoption rate of enablement tools and assets

Compensation:
* Contract role; monthly rate negotiated based on experience and impact

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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