Overview
Remote
$185000
Full Time
Job Details
Location: Remote in US only (prefer eastern and central time zones)
Travel Requirements: About 20-25% travel to US-based office locations for meetings
Responsibilities:
Qualifications
Travel Requirements: About 20-25% travel to US-based office locations for meetings
Responsibilities:
- Own customer personas and buyer journey, identifying successful customer segments and creating strategies for growth within them.
- Develop messaging and content that clearly articulates the value proposition of products and solutions.
- Collaborate with product management to communicate the product roadmap, translating technical features into themes and benefits that drive adoption.
- Create compelling content such as product videos, case studies, webinars, and other collateral.
- Develop and support campaigns that expand customer base and engagement; analyze performance data to drive iterative improvements.
- Partner with digital marketing to manage social media.
- Support public relations and analyst relations programs, including media outreach and analyst briefings.
- Participate in industry events.
- Engage with agencies and freelancers for content, copy, graphics, and video/animation as needed
- Stay current on competitive data and market trends, providing guidance to sales and product teams on differentiation.
- Acquire Voice of Customer insights through meaningful interactions with clients.
- Build strong relationships with stakeholders across product, sales, and executive leadership.
- Maintain resource folders, ensuring content is accurate and up to date.
- Support management of marketing calendars, including conference, content, social media, PR, and campaign schedules.
- Minimum 10 years of professional marketing and/or product experience, with 5+ years in healthcare
- Bachelor’s degree required
- SaaS marketing experience
- Proven experience bringing new products to market.
- Ability to engage key opinion leaders and adjust strategies based on customer feedback and emerging trends.
- Strong background in customer segmentation, competitive analysis, product development, and commercialization.
- Experience leading cross-functional teams and collaborating across departments.
- CRM and marketing automation tools
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