Senior Demand Generation Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Senior Demand Generation Manager

At Adyen, we're not just keeping pace with the future of commerce, we're setting it. Our unified financial technology platform powers the world's leading brands, enabling them to expand, optimize, and innovate without limits. We're seeking a strategic Senior Demand Generation Manager to elevate our North America demand generation and account-based marketing (ABM) program to new heights.

This is a hybrid role based in our San Francisco or New York office, reporting to the Marketing Team Lead for Adyen for Platforms. The right candidate will bring deep B2B ABM expertise, a track record of shaping go-to-market strategy, and the ability to mentor other marketers in best practices, while also rolling up their sleeves to deliver high-impact, creative campaigns.

You will set the standard for ABM excellence at Adyen, piloting innovative strategies and formats that will influence our global demand generation initiatives and strategy . Your work will shape how we engage our highest-value accounts, create market demand, and drive measurable revenue impact.

What you'll do:

Set the Strategy

• Lead the vision for demand generation and ABM in North America, balancing long-term growth plans with agile, data-driven execution.
• Develop innovative campaign frameworks for 1:many, 1:few, and 1:1 ABM that can scale globally.
• Partner with local and global marketing leadership to align and influence on strategy and share best practices across regions.

Raise the Bar for ABM

• Mentor regional and global marketers in ABM methodology, tools, and performance measurement.
• Build repeatable, high-impact programs that become the benchmark for ABM at Adyen.
• Drive cross-functional alignment with Sales, SDR, Partnerships, and Account Management to create cohesive account plays.

Own the Full Campaign Lifecycle

• Design and execute integrated campaigns across paid social, trade publications, display, content syndication, events, email, and direct outreach.
• Ensure programs are tailored to high-priority verticals and buying committees.
• Partner with content, product marketing, and creative teams to develop tailored assets for target accounts.

Lead Through Insight

• Use data to inform every decision,leveraging Salesforce, Marketo, Looker, and ABM platforms to track impact, optimize, and scale successes.
• Stay ahead of market trends and competitive shifts to continually refine our approach.

Who you are:

• Experienced & Strategic - 8+ years in demand generation or ABM, with proven success creating measurable pipeline in complex B2B environments.
• ABM Expert - Deep knowledge of ABM frameworks, tools, and best practices, with the ability to mentor others.
• Innovator - Comfortable testing and iterating new approaches, and influencing adoption of successful strategies globally.
• Commercially Aligned - Skilled at partnering with Sales, SDR, and Partnerships to co-own revenue goals.
• Hands-On Leader - A natural influencer, able to set strategy at the highest level, bring others along, and execute with precision.
• Analytical - Proficient with marketing automation, CRM, analytics platforms, and data-driven optimization.
• Collaborator - Skilled at navigating a matrixed organization and aligning multiple stakeholders.
• Location: San Francisco or New York (hybrid)
• Travel: Domestic and international travel ~20-30%

The annual base salary range for this role is $145,000 - $195,000; to learn more about our compensation philosophy, please click here.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you're from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What's next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don't be afraid to let us know if you need more flexibility.

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.
San Francisco

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This role is based out of our San Francisco or NYC office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.