Marketing Analytics Manager

Description:

Note: Hybrid role:- Required to be onsite 2-3 times/week

Qualifications:

• Bachelor s degree in Analytics, Economics, Statistics, or related discipline.
• 5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
• Background in marketing measurement, MMM, A/B testing, HCP segmentation, or dynamic targeting.
• Experience working with large datasets and tools such as Python, R, SQL, or advanced Excel.
• Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
• Ability to communicate complex findings clearly to non-technical audiences.
• Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
• Experience with IQVIA, Symphony or other healthcare datasets.

Responsibilities:

• We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units.
• This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution.
• The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.

Key Responsibilities:

• Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
• Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
• Support evaluation of promotional tactics (digital, field, non-personal) including ROI, impact assessments, and attribution.
• Assist in predictive modeling initiatives such as HCP targeting, call optimization, and DEP (Dynamic Engagement Plan) evaluation.
• Translate analytical findings into clear, concise presentations for senior leaders.
• Support business reviews (QBRs, MBRs, brand planning, field strategy sessions).
• Measure effectiveness of field force initiatives, sample strategy, and targeting lists.