Overview
On Site
USD 70,000.00 - 80,000.00 per year
Full Time
Skills
Research
Brand
Regulatory Compliance
Advertising
Performance Metrics
Documentation
Budget
Management
Media
YouTube
ADS
Digital Marketing
Analytical Skill
KPI
Music
POP
Communication
Teamwork
Collaboration
Cross-functional Team
Asana
Project Management
Attention To Detail
Adaptability
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for a Paid Social Specialist with a passion for digital advertising and the live entertainment industry, particularly in urban and Latin music, hip-hop, and comedy. This role focuses on executing and optimizing paid media campaigns across platforms like Meta, TikTok, YouTube, and Google Ads, ensuring the success of numerous live events. You will work within a collaborative team environment to drive sold-out shows and measurable results.
Responsibilities:
Develop and execute paid media campaigns across platforms such as Meta, TikTok, YouTube, Google Ads, and Spotify to support live events.
Collaborate with internal teams to align paid media strategies with overall marketing goals and event objectives.
Conduct audience research and utilize targeting tools to identify and refine relevant audience segments.
Set campaign parameters, including objectives, budgets, and schedules, ensuring efficient use of media budgets.
Monitor and optimize campaign performance, implementing rapid adjustments and creative iterations as needed.
Work closely with creative teams to design ad assets that resonate with target audiences and align with brand guidelines.
Ensure compliance with platform policies and regulations for all advertising efforts.
Stay informed on the latest trends in digital advertising, particularly in the live events, comedy, and music industries.
Analyze campaign data and provide regular reports on performance metrics, offering insights for future improvements.
Support the team with documentation, transparency in media budget allocation, and additional duties as assigned.
Requirements
2-4 years of experience managing paid media campaigns, ideally within the entertainment or live events sector.
Expertise in Meta Ads Manager, TikTok Ads, YouTube Ads, Google Ads, and other digital advertising platforms.
Strong analytical skills with the ability to interpret digital KPIs and make data-driven decisions.
Ability to thrive in a fast-paced environment with frequent campaign shifts and high-volume demands.
Passion for urban and Latin music, comedy, and pop culture.
Excellent communication and teamwork skills, with the ability to collaborate effectively within a cross-functional team.
Familiarity with tools like Asana, Airtable, and general knowledge of project management software is a plus.
Detail-oriented, adaptable, and proactive, with the ability to work independently and meet deadlines.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for a Paid Social Specialist with a passion for digital advertising and the live entertainment industry, particularly in urban and Latin music, hip-hop, and comedy. This role focuses on executing and optimizing paid media campaigns across platforms like Meta, TikTok, YouTube, and Google Ads, ensuring the success of numerous live events. You will work within a collaborative team environment to drive sold-out shows and measurable results.
Responsibilities:
Develop and execute paid media campaigns across platforms such as Meta, TikTok, YouTube, Google Ads, and Spotify to support live events.
Collaborate with internal teams to align paid media strategies with overall marketing goals and event objectives.
Conduct audience research and utilize targeting tools to identify and refine relevant audience segments.
Set campaign parameters, including objectives, budgets, and schedules, ensuring efficient use of media budgets.
Monitor and optimize campaign performance, implementing rapid adjustments and creative iterations as needed.
Work closely with creative teams to design ad assets that resonate with target audiences and align with brand guidelines.
Ensure compliance with platform policies and regulations for all advertising efforts.
Stay informed on the latest trends in digital advertising, particularly in the live events, comedy, and music industries.
Analyze campaign data and provide regular reports on performance metrics, offering insights for future improvements.
Support the team with documentation, transparency in media budget allocation, and additional duties as assigned.
Requirements
2-4 years of experience managing paid media campaigns, ideally within the entertainment or live events sector.
Expertise in Meta Ads Manager, TikTok Ads, YouTube Ads, Google Ads, and other digital advertising platforms.
Strong analytical skills with the ability to interpret digital KPIs and make data-driven decisions.
Ability to thrive in a fast-paced environment with frequent campaign shifts and high-volume demands.
Passion for urban and Latin music, comedy, and pop culture.
Excellent communication and teamwork skills, with the ability to collaborate effectively within a cross-functional team.
Familiarity with tools like Asana, Airtable, and general knowledge of project management software is a plus.
Detail-oriented, adaptable, and proactive, with the ability to work independently and meet deadlines.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.