Senior Director, Community Content Strategy

About the Team

BigFuture brings together a trusted community to help every learner own their future. The BigFuture Community team is responsible for resources, content and go-to-market efforts to reach and engage teens, parents and other caring adults, and K-12 educators. Our authentic, trusted content featuring experts demystifies the college and career planning process. Our resources include BigFuture Scholarships ($23+ million to over 24K teens since 2019), the College Board National Recognition Program (280K students recognized for academic achievement in 2025); and BigFuture Ambassadors (community of thousands of high school students who share free college and career resources). The team coordinates cross-functional go-to-market efforts to reach and engage K-12, students and families.

About the Opportunity

As Senior Director, Community Content Strategy, you will be responsible for the content ecosystem underlying BigFuture products, which engage over 15 million unique users a year. In partnership with the Product and Technology teams, you'll shape our content-as-product strategy to support personalized exploration on BigFuture.org. You'll lead editorial strategy for content served throughout our product, first in a searchable content library and eventually AI-enabled conversation and alongside tools. You and your team will rapidly create high volume, information-rich, authentic video and text content. You'll set and maintain a high bar for content as a player-coach managing staff.

Roles and Responsibilities

Strategic Editorial Leadership of Content for Product (35%)

• Align community content with the BigFuture product vision and roadmap for personalized exploration

• Own an editorial roadmap for multimedia content for the BigFuture.org product, informed by student and parent needs, business goals and landscape trends

• Oversee research and define objectives, messaging and approach for community content generation

• Define ambitious quantitative goals for content, track KPI's, diagnose opportunities and gaps, and ensure robust tracking systems in partnership with Web Analytics

• Manage user research and feedback systems to gauge needs, surface use cases and refine content

• Strategically curate and serve content via a content management system to drive log-ins and other product engagement metrics

Production Systems and Quality of Content for Product (35%)

• Prioritize and manage community team's backlog of content concepts and editorial calendar to drive timely, consistent and rapid content creation

• Establish and refine robust processes and systems to plan, create and review high-quality content

• As content lead, set staff expectations and screen all content for quality, accuracy and alignment with brand positioning, voice and style guidance

• As player-coach, regularly implement all aspects of content production, including research, planning, interviewing and partnering with production teams while simultaneously managing the community content team

• Manage vendor relationships and systems to ensure economical, efficient delivery of content

Cross-functional Leadership and Team Management (30%)

• Surface content-as-product needs to Product and Tech teams and consult throughout discovery, design and implementation processes

• Surface go-to-market needs and outcomes and track cross-functional efforts to grow audiences, expand reach and strengthen the BigFuture brand

• In partnership with Engagement and Reach Team, set direction and provide feedback to promote BigFuture content across multiple channels

• As manager of community content staff, own all aspects of team and people development (prioritization, expectations, evaluation, and attraction of new talent)

Preferred Skills and Attributes

• 7+ years managing content systems and creation in partnership with product teams

• Excellent writer capable of rapid, high-volume generation of accurate, compelling content

• Experience in content strategy and multimedia creation, including video, articles and graphics

• Experience-driven intuition to engage Gen Z/Gen Alpha in meaningful college/career exploration

• 2+ years of experience as a people manager or as project lead in matrix environment

• Strong quantitative orientation to routinely diagnose, prioritize and assess

• Strong emotional intelligence to reach outcomes via cross-functional partnerships

• Experience tracking and managing KPI's with Adobe Analytics, Tableau and other tools

• Strong organizational and project management skills

• Experience managing team workflows via Monday.com or similar tools

• Deep experience leveraging Drupal or similar content management systems

• Strong management instincts or experience to maintain a high bar for quality and efficiency

All roles at College Board require:

• A passion for expanding educational and career opportunities and mission-driven work
• Authorization to work in the United States for any employer
• Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and a comfort learning and applying new digital tools independently and proactively.
• Clear and concise communication skills, written and verbal
• A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.
• A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
• A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success.

About Our Process

• Application review will begin immediately and will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days.
• While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.

What We Offer

At College Board, we offer more than just a paycheck, we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We're a self-sustaining nonprofit that believes in fair and competitive compensation, grounded in your qualifications, experience, impact, and the market.

A Thoughtful Approach to Compensation

• The hiring range for this role is $96,000 - $150,000.
• Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at College Board.
• We aim to make our best offer upfront, rooted in fairness, transparency, and market data.
• We adjust salaries by location to ensure fairness, no matter where you live.
• You'll have open, transparent conversations about compensation, benefits, and what it's like to work at College Board throughout your hiring process. Check out our careers page for more information.

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