Overview
Skills
Job Details
Job Title: Social Media Community Manager Duration: 9 months contract Hybrid (2 days work from home and 3 days onsite)
Job Description:
Lead the development of proactive and reactive communication frameworks using AI tools to tailor responses across platforms.
Define and evolve platform-specific tone-of-voice guidelines.
Build audience communities by engaging beyond owned channels to grow reach.
Manage and develop responses to social platform comments and partner with the Customer Experience Engagement Center (CXEC) for execution.
Collaborate with Brand and PR teams to align Q&A and legal-approved responses for social-first content.
Monitor veterinary conversations (branded/unbranded) in open and closed groups; report insights to the business.
Act as the point of contact for CXEC for community management-related queries.
Provide detailed analytics and sentiment tracking to stakeholders.
Share feedback with the paid media team on campaign community sentiment.
Identify trends and influencers to inform content and marketing strategy.
Coordinate "surprise and delight" opportunities in partnership with CXEC.
Stay current on industry trends and community behaviors.
Required Qualifications:
Bachelor s degree in Marketing or related field.
5+ years of experience in social media/community management.
Strong command of platforms including Facebook, Instagram, TikTok, YouTube, Reddit.
Experience with tools like Emplifi (preferred).
Strong interpersonal and written communication skills.
Preferred Qualifications:
Familiarity with AI tools for community engagement.
Proficient in Smartsheets and Google Suite.