Marketing Data Analyst (Deposit / Lending Products)

Job#: 3008768

Job Description:

Position: Marketing Data Analyst (Deposit / Lending Products)

Large Banking Client

Location: Ideally local to Boston, MA, or NYC, NY. Will consider remote

Duration: 3+ month contract; Strong potential for extension / full-time hire

Overview:

Our client in the banking domain is seeking a Marketing Data Analyst to join their Marketing Analytics & Data Science team. This role will support strategic marketing initiatives, with a focus on deposit and lending product analytics. The position offers an exciting opportunity to contribute to data-driven decision-making and campaign optimization in a dynamic financial services environment.

Responsibilities:

Analyze and interpret marketing data, with a focus on lending products

Build and maintain dashboards using Power BI and AWS QuickSight

Support campaign measurement and execution, providing actionable insights

Run queries, identify trends, and assess the effectiveness of marketing channels

Collaborate with cross-functional teams to align analytics with business goals

Communicate findings and recommendations to leadership and stakeholders

Required Experience:

Minimum 3+ years of experience in marketing data and analytics

Strong understanding of digital marketing data, campaign strategy, and execution

Experience with lending product data (e.g., lending, underwriting)

Proficiency in SQL Server (query writing)

Dashboarding experience with Power BI and AWS QuickSight

Working knowledge of Python

Familiarity with Google Analytics and/or Adobe Analytics

Prior experience in financial services, preferably banking or fintech

Desired Experience:

Experience in fintech or commercial banking

Exposure to Experian valuation, Axiom, or Tealium tag management

Understanding of identity graph concepts

Soft Skills:

Strong communication skills with the ability to engage leadership, team members, and clients

Collaborative mindset and ability to work in a fast-paced, data-driven environment

Apex Benefits Overview

Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a retirement plan (401k or local country equivalent) program. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or .

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.