Overview
Skills
Job Details
Title: Salesforce Data Cloud Consultant
Location: US, EST/ East Coast Remote and on contract but preference will be given to candidates from NJ
Duration: Long term
You will be responsible for:
Key Responsibilities:
- Create and update audience segments and calculated insights (CIs) within Salesforce Data Cloud, aligning with journey activation requirements in SFMC.
Collaborate closely with SFMC Operations, including Deployment Specialists and DPMs, to integrate Data Cloud segments and insights into live marketing journeys.
Work with the Journey Builder team to activate journeys using the most current and relevant data segments from Data Cloud.
Partner with the Data Cloud Product Owner and the broader implementation team to coordinate and align on activation priorities, ensuring successful audience deployment.
Support the design and documentation of scalable, repeatable processes for segment and CI management, helping standardize workflows across teams.
Participate in cross-functional discussions to understand business objectives and translate them into actionable data strategies.
Provide ongoing feedback to improve Data Cloud utilization, data harmonization strategies, and segment performance.
Ensure all activation and segmentation work aligns with marketing objectives, customer experience standards, and compliance requirements.