Overview
On Site
0/hr - 59.4/hr
Full Time
Skills
Accounting
Taxes
Market Research
Advertising
Budget
Payments
Marketing Management
Collaboration
Stakeholder Management
Testing
Marketing
Performance Metrics
Channel Marketing
Advertising Mail
Customer Experience
Email Marketing
Digital Marketing
Test Plans
A/B Testing
Analytics
Regulatory Compliance
Management
Quality Assurance
Job Details
Our client is a leading accounting and tax software provider has an opening for a Marketing Manager II for long-term contract engagement. You will have the opportunity to work fully REMOTE! (must be willing to work PST hours)
Contract Duration: Through 11/2026
Description:
Retention Team for Money products (payments and bill pay)
Skills & Qualifications
Additional Responsibilities:
Contract Duration: Through 11/2026
Description:
- Manages the marketing activities and programs for the organization.
- Develops and implements marketing plans to serve the business objectives.
- Stays abreast of changes in the marketing environment and coordinates market research projects.
- Selects and manages ongoing relationships with different marketing vendors.
- May oversees advertising, events and public relationships.
- Manages subordinate staff in the day-to-day performance of their jobs.
- True first level manager.
- Ensures that project/department milestones/goals are met and adhering to approved budgets.
- Has full authority for personnel actions.
- Extensive knowledge of department processes.
Retention Team for Money products (payments and bill pay)
- 3 people currently on the team
- Teams works with VIP's in the company
- Will work 4-5 campaigns at a time
Skills & Qualifications
- End-to-end Marketing Management
- Project intake
- Campaign design
- Cross-functional collaboration
- Stakeholder management
- Testing
- QA
- Launch
- Campaign data
Additional Responsibilities:
- Execute lifecycle marketing programs from start to finish -
- Identify key customer insights and data needed to construct effective strategies
- Assess and develop strategies to address key business problems in the customer lifecycle - e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention
- Identify the key performance metrics or indicators to measure success, both leading and lagging indicators
- Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery
- Critically evaluate and size impact of addressing business problems
- Critically size impact of various strategies to address specific problems
- Work with many cross-functional stakeholders and partners to deliver an awesome customer experience
- Own the deliverables, deadlines and measurement of customer IPD, push notification and email/marketing automation campaigns in digital marketing tools to drive usage, conversion, retention, revenue and unit growth
- Provide direction to build program test plans
- Perform and analyze A/B split testing along with analyst - Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results
- Develop program/creative brief - Manage creative development with copy writer, designer and programmers
- Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
- Set-up, test/QA email campaigns
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.