Overview
Skills
Job Details
Job Title: Pardot Consultant
Location: Chicago, IL (Hybrid/Remote flexibility if applicable)
Duration: 6+ Months
Type: W2
Exp: 8+ years
Position Overview:
We are seeking an experienced Pardot Consultant to support the implementation, administration, and optimization of Pardot for our client s marketing automation initiatives. The ideal candidate is a jack-of-all-trades in the Pardot ecosystem capable of handling everything from hands-on administration to developing complex campaigns, automation flows, and reusable templates.
This role requires advanced expertise in Pardot (Account Engagement), strong collaboration skills, and the ability to work independently with minimal oversight.
Key Responsibilities:
- Serve as the primary Pardot administrator for day-to-day platform operations
- Design, build, and optimize Pardot campaigns, email templates, landing pages, and forms
- Develop and maintain automation rules, dynamic content, completion actions, and engagement programs
- Troubleshoot issues related to email deliverability, sync errors, and user engagement
- Create and manage lead scoring models, grading, and segmentation
- Integrate Pardot with Salesforce CRM and ensure alignment between marketing and sales processes
- Provide training and documentation for internal teams on Pardot best practices
- Analyze campaign performance and recommend improvements based on data insights
- Maintain data cleanliness and compliance (e.g., CAN-SPAM, GDPR)
Required Skills & Experience:
- 7+ years of hands-on experience with Pardot (Account Engagement)
- Strong understanding of Pardot administration and development features
- Experience with Salesforce CRM integration and related marketing workflows
- Expertise in building and managing Pardot Engagement Studio programs
- Solid grasp of HTML/CSS for email and landing page design
- Familiarity with lead scoring, grading, and segmentation strategies
- Ability to troubleshoot and resolve sync, automation, and deliverability issues
- Excellent communication and stakeholder collaboration skills
Preferred Qualifications:
- Pardot Specialist and/or Consultant Certification
- Experience with JavaScript and AMPscript is a plus
- Experience working in an agency or multi-client environment is beneficial