Overview
On Site
USD 85,000.00 - 100,000.00 per year
Full Time
Skills
Analytical Skill
Content Strategy
Research
Advertising
Reporting
Management
PowerPC
Pay Per Click Management
Optimization
Search Engines
Algorithms
Decision-making
Team Management
Budget
Communication
Collaboration
Coaching
Organized
Attention To Detail
Critical Thinking
Qualitative Analysis
Microsoft Excel
Microsoft PowerPoint
Google Analytics
Keyword Research
Google AdWords
Brand
Adobe Analytics
SEO
Project Management
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for a skilled SEO Specialist to enhance the online visibility and performance of our digital platforms. This role involves optimizing content and technical elements to align with best practices, ensuring a strong online presence for our organization. Based in Minnesota, this position offers the opportunity to contribute to impactful digital strategies.
An SEO Analyst plays a crucial role in improving search performance by combining technical expertise, analytical skills, and content strategy. Key responsibilities include conducting keyword and topic research to understand consumer intent, developing and implementing SEO content plans, performing on-page optimization, and delivering geo-targeted recommendations for local search visibility. The role involves creating actionable insights from tools like Adobe Analytics, optimizing website architecture, identifying competitive gaps, and aligning SEO with content, social, and search advertising strategies.
The SEO Analyst will partner with cross-functional marketing teams to ensure best practices are integrated, regularly report on organic performance, and develop off-site optimization strategies to drive search visibility. Additional responsibilities may include managing PPC campaigns and providing data-driven optimization recommendations for improving spend effectiveness. Staying current on SEO trends through local and national communities is essential.
This role demands a deep understanding of search engine algorithms, data-driven decision-making, and the ability to adapt strategies to meet client goals in the competitive digital landscape.
Requirements
Preferred Qualifications:
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for a skilled SEO Specialist to enhance the online visibility and performance of our digital platforms. This role involves optimizing content and technical elements to align with best practices, ensuring a strong online presence for our organization. Based in Minnesota, this position offers the opportunity to contribute to impactful digital strategies.
An SEO Analyst plays a crucial role in improving search performance by combining technical expertise, analytical skills, and content strategy. Key responsibilities include conducting keyword and topic research to understand consumer intent, developing and implementing SEO content plans, performing on-page optimization, and delivering geo-targeted recommendations for local search visibility. The role involves creating actionable insights from tools like Adobe Analytics, optimizing website architecture, identifying competitive gaps, and aligning SEO with content, social, and search advertising strategies.
The SEO Analyst will partner with cross-functional marketing teams to ensure best practices are integrated, regularly report on organic performance, and develop off-site optimization strategies to drive search visibility. Additional responsibilities may include managing PPC campaigns and providing data-driven optimization recommendations for improving spend effectiveness. Staying current on SEO trends through local and national communities is essential.
This role demands a deep understanding of search engine algorithms, data-driven decision-making, and the ability to adapt strategies to meet client goals in the competitive digital landscape.
Requirements
- Bachelor's degree in marketing, business, or related field, or equivalent experience.
- Experience leading and managing teams
- 3+ years of SEO experience, with a blend of technical and content expertise preferred.
- Proven track record of delivering projects on time and within budget.
- Strong communication and collaboration skills; self-motivated and open to coaching.
- Highly organized with attention to detail and critical-thinking abilities.
- Proficiency in quantitative/qualitative analysis, storytelling with data, and tools like Excel and PowerPoint.
- Proficient with:
- Adobe Analytics or Google Analytics
- Keyword research tools: AdWords Keyword planner, Google Trends
- Google Search Console (Webmaster Tools)
- Ahrefs
- Moz and Open Site Explorer
- Screaming Frog
Preferred Qualifications:
- Consumer brand experience
- Adobe Analytics experience
- Enterprise SEO tool (BrightEdge, Conductor)
- Team and project leadership
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.