IT Marketing Manager

Overview

SAP is a global market leader in business applications, powered by AI. SAP s NA Field Marketing team is seeking an organized and tenacious Campaign Coordinator to support its work. The Campaign Coordinator will facilitate end-to-end campaign architecture and execution of virtual and physical events, internal communications & alignment. This role partners closely with marketing, sales and product experts. The candidate should have marketing experience, great executive communication skills and presence, and experience working in a matrixed organization.

Job Responsibilities:

Campaign Coordination

Lead SCM virtual event series:

• Manage speakers and virtual event execution
• Align with sales and regional marketing teams
• Conduct internal and external planning meetings
• Confirm virtual platform details (coordinated by primary event owner)
• Create sales-forwardable invites and newsletter content
• Post-event follow-up email and reporting
• Coordinate and ensure lead follow-up

Support SAP-hosted and Third Party Event Execution:

Activities in support of Campaign Manager may include:

• Conduct external and internal planning meetings
• Secure speakers, partner sponsors, and organize executive panel guests
• Maintain an event overview deck
• Request POs and manage partner contracts
• Handle MSRC (data entry)
• Segmentation requests, invite creation, and blast
• Newsletter, flash submission, and social content
• Registration reporting updates to stakeholders
• Onsite add-ons: virtual signage (graphics), virtual giveaways, virtual catering
• Manage pre-event registration list and post-event follow-up email
• Registration list upload and blast
• Coordinate and ensure lead follow-up

Support Supply Chain Americas Communications:

• Create and disseminate internal communications related to events and campaigns
• Ensure timely and clear communication to all relevant internal stakeholders
• Manage internal newsletters and updates on event progress and outcomes
• Collaborate and communicate regularly with various groups including:

o Marketing colleagues (e.g., Portfolio Marketing Unit (MU) Specialists, Product Marketing, Audience Marketing, SAP Digital Media and Social leads)

o Vendors (e.g., online media vendors, tele vendors, virtual event platform vendors)

o Partners, America's SAP Users' Group (ASUG)

o Sales / Center Of Excellence (COE) stakeholders

o SAP executives across the business

Successful Candidates will have:

• Minimum of a Bachelor s degree
• Field marketing experience preferred
• Cloud software marketing experience preferred
• Executive communication skills and presence and excellence stakeholder management skills
• Ability to collaborate across large organizational matrix to accomplish specific objectives.
• Hands-on, hard-working, and motivated by a collaborative, fast-paced results driven environment
• Master in proactively managing multiple projects at one time with tight deadlines
• Be capable of quickly learning the tools required for tracking and reporting