Business Analyst Consumer Facing IT L2 ( 3643 )

A client of Sharp Decisions is looking for a Business Analyst, Consumer Facing IT . This role is HYBRID in Torrance, CA (4 days onsite. 1 day remote) with an initial contract of 10 months .

Job Purpose

The MarTech Business Systems Analyst role bridges the gap between business requirements and technical implementation, ensuring that the technical design aligns with business objectives. This position requires a blend of technical expertise, business acumen, and strong communication skills to translate business requirements into technical specifications and to support the development and implementation of solutions.

Key Accountabilities

Collaborate with business users and stakeholders to capture, document, and translate business requirements into detailed technical specifications partnering with System Solution Architects and Technical Program Manager.
Work closely with developers, system architects, and cross-functional teams to design systems that meet business needs and ensure seamless integration across platforms.
Conduct feasibility studies to determine the viability of proposed solutions from a technical standpoint, recommending strategies to senior management.
Participate in the development, testing, and implementation phases, ensuring the solution meets both technical and business requirements.
Create and maintain technical documentation, including system requirements specifications (SRS), technical design specifications, architecture documents, flowcharts, and deployment plans.
Ensure that different systems and applications integrate seamlessly by working closely with vendors and internal teams.
Ensure compliance with data privacy regulations and implement security measures to protect customer data in alignment with data governance policies.

Position Success Criteria (Desired) - 'WANTS'

Qualifications, Experience, and Skills
Minimum Educational Qualifications
BA/BS or master's degree in marketing, management information systems, computer science, business, or equivalent working experience.

5+ years of experience working on B2C applications and marketing technologies (MarTech)
Strong analytical and logical thinking ability, with advanced skills in Excel, pivot tables, charting, and databases.
Ability to produce technical documents like system requirements specifications (SRS) and system design specifications.
Advanced ability to develop and update technical design specifications, diagrams, flowcharts, architecture documents, and deployment plans.
Experience integrating MarTech systems with other software applications, databases, and APIs.
Working knowledge of software engineering, software development, solution architecture and implementation of medium to large scale systems across multiple platforms.
Experience with customer data management platforms, data governance, and knowledge of data privacy regulations (e.g., GDPR, CCPA).
Ability to communicate findings to technical and non-technical stakeholders, support decision-making processes, and present complex technical information clearly.
Experience with Agile delivery processes and methodologies.
Excellent analytical, critical thinking, and creative problem-solving skills.
Strong organizational skills, time management, portfolio prioritization, and accountability.
Excellent listening, interpersonal, written, and oral communication skills.
Other desirable job-specific skills:
Prior experience with data visualization, data modeling or BI tools.
Skilled in evaluating the competitive landscape, identifying compelling solutions, analyzing technologies, and assessing the importance of emerging platforms and tools.
Familiarity with SQL, system diagrams, Jira/Confluence, and data modeling.
Understanding technical and system integration aspects across various platforms:
CRM systems (such as Salesforce, HubSpot, Zoho, etc.)
Personalization Engines (e.g., Dynamic Yield, Evergage, Adobe Target, etc.)
CDPs (Treasure Data, Segment, Tealium, Optimove, etc.)
VoC platforms (e.g., Medallia, Qualtrics, SurveyMonkey, etc.)
Chatbots and Virtual Assistants
Analytical and attribution tools (such as Google Analytics, Adobe Analytics, Mixpanel, etc.)
Loyalty systems, rewards, and recognition programs (such as Epsilon, Annex Cloud, etc.)
Zero-party data management and loyalty program integration
By leveraging your technical expertise and business acumen, you will play a critical role in ensuring the successful implementation of technical solutions that align with business objectives and drive customer growth.

Additional Comment:

To be a successful business systems analyst (BSA), a combination of technical, analytical, and interpersonal skills is crucial. Here are some key experiences and skills that contribute to success in this role:
1. Technical Proficiency:
o Understanding of IT Systems: Familiarity with databases, ERP systems, CRM platforms, and other business applications is essential.
o Programming Knowledge: Basic understanding of programming languages (like SQL, Python, or Java) can be beneficial, though not always required.
o Systems Analysis Tools: Experience with tools for modeling, documentation, and project management (such as UML, BPMN, and MS Visio).
2. Analytical Skills:
o Business Process Analysis: Ability to map, analyze, and optimize business processes to improve efficiency.
o Requirements Gathering: Proficiency in eliciting, documenting, and managing requirements from stakeholders.
o Data Analysis: Experience with data analysis and interpretation to make data-driven recommendations.
3. Business Acumen:
o Industry Knowledge: Understanding the specific industry in which you work helps in aligning IT solutions with business goals.
o Financial Acumen: Basic knowledge of budgeting, financial analysis, and cost-benefit analysis can be valuable.
4. Communication Skills:
o Stakeholder Engagement: Experience in working with various stakeholders, from executives to end-users, to gather requirements and provide updates.
o Documentation: Ability to create clear, detailed documentation and reports.
o Presentation Skills: Ability to present findings and recommendations effectively to diverse audiences.
5. Project Management:
o Project Coordination: Experience in coordinating and managing projects, including working with project managers and development teams.
o Agile Methodologies: Familiarity with Agile or Scrum methodologies can be a plus, as many projects use these frameworks.
6. Problem-Solving:
o Critical Thinking: Ability to approach complex problems logically and come up with innovative solutions.
o Troubleshooting: Experience in identifying and resolving system issues.