SEO & Digital Strategist

Description

SEO/Digital Strategist

About the Role

Our client is looking for an experienced and data-driven SEO/Digital Strategist to join our team and elevate the online presence of our clients. This role blends deep hands-on SEO expertise with a strong grasp of broader digital marketing strategy. You'll lead performance-focused search initiatives, optimize user journeys, and help drive measurable results across search engines and digital channels.

Ideal candidates bring technical and content SEO skills, along with the ability to collaborate across teams to ensure that all efforts align for maximum visibility, engagement, and conversion.

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute SEO strategies that align with client goals and deliver measurable ROI.
• Conduct thorough SEO audits (technical, on-page, off-page) and translate findings into actionable improvements.
• Perform ongoing keyword research, gap analysis, and competitive reviews to uncover new opportunities.
• Monitor SEO campaign performance and provide strategic recommendations backed by analytics.
• Optimize site architecture, metadata, internal linking, and other key on-page elements.
• Collaborate with the development team to ensure technical SEO best practices are implemented on new and existing websites.
• Partner with content strategists to align SEO and content marketing strategies.
• Stay informed on algorithm changes, industry trends, and the evolving impact of AI on search behavior.

Digital Marketing & Integration

• Ensure SEO strategies are integrated with broader digital marketing initiatives, including content, paid media, and email.
• Analyze user journeys and web behavior to recommend UX and CRO improvements.
• Utilize data and tools (Google Analytics, SEMrush, etc.) to support campaign optimization and reporting.
• Assist with website audits, recommending improvements based on data and best practices.
• Collaborate with cross-functional teams-account service, project managers, writers, designers, and developers-to deliver seamless solutions.

Position Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 4-5+ years of proven success in SEO, with a portfolio of measurable results.
• Strong understanding of on-page, off-page, and technical SEO, including site audits and link-building.
• Familiarity with HTML, CSS, and JavaScript from an SEO perspective.
• Experience with tools like Google Search Console, Google Analytics, SEMrush, Moz, or similar platforms.
• Ability to translate data into insights and communicate recommendations clearly.
• Strong writing and proposal skills to support recommendations and new business opportunities.
• Collaborative mindset with the ability to thrive in a team-oriented environment.
• Bonus: Experience working with development teams and digital marketing tools/platforms (e.g., CMS, CRM, marketing automation).

Requirements

• 4-5+ years of hands-on SEO experience with a proven track record of driving measurable improvements in rankings, traffic, and ROI.
• Deep knowledge of on-page, off-page, and technical SEO, including audits, keyword research, and link-building strategies.
• Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Familiarity with HTML, CSS, and JavaScript from an SEO perspective; able to collaborate with developers on technical implementation.
• Strong analytical and critical thinking skills, with the ability to turn data into clear, actionable insights.
• Excellent written and verbal communication skills, including the ability to craft SEO recommendations and contribute to proposals.
• A collaborative mindset with experience working across teams (content, dev, design, account service) to support integrated digital strategies.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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