Sr. Marketing Analyst, Talent Acquisition

Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit is looking for a Senior Marketing Analyst to join our Talent Acquisition Team. As a Senior Marketing Analyst, you will support our Talent Marketing team to elevate our marketing strategies through data-driven insights and marketing analytics. Do you have a talent for taking complex data and turning it into decision making support and recommendations? Do you create reliable reporting solutions and have you had success in using data to influence business outcomes? If so, we'd love to have you join our team!

This role will be based in our Mountain View, CA office.

Qualifications

• 5+ years related work experience in the marketing analytics space
• Bachelor's or Master's degree (in a quantitative field preferred) or equivalent work experience
• Advanced proficiency in SQL, Testing, and Data Visualization Tools (Tableau/Qlik)
• Experience with enterprise marketing automation platforms and relationship marketing
• Strong understanding of marketing channels, including email, paid social, SEM, SEO, direct mail, events, etc.
• Experienced in ETL, integrating data from various sources (Data Lake, third party data, CRM, etc)
• Experienced in web analytics (Adobe Analytics, Google Analytics) a plus
• Strong problem-solving skills, ability to structure problems into an analytics plan, execute and provide final solution and insight
• Experience with synthesizing large scale data sets to generate insights and recommendations
• Track record of using data and insights to drive change and implement new initiatives
• Strong communication skills, ability to clearly articulate insights to a wide range of audiences (technical & non-technical)
• Strong program management and organization skills and ability to manage multiple projects and work with multiple business partners.
• Intellectual curiosity, flexibility, and high attention to detail
• Thrives in a fast-paced work environment, prioritizing and executing on the most critical projects

Responsibilities

• Design, analysis, and interpretation of projects from data requirement gathering to data processing, prototyping, modeling, and recommendations
• Collect, analyze, and interpret complex data sets from various sources to derive insights and identify trends
• Identify opportunities for improvement and streamline processes through automation and leveraging technology
• Communicate project status, progress, risks and updates to stakeholders and senior leadership.
• Support the preparation of reports, presentations, and recommendations to support marketing insights socialization
• Construct, manage, and communicate detailed reports and visualizations to provide insights and demonstrate marketing impact and investment (guidance on what durable metrics are important to measure performance)
• Use data models and logic created by Marketing Data Scientist/Architect to build and maintain marketing funnels
• Offer decision making support and recommendations to talent marketing team, based on data driven analysis
• Support complex ad-hoc projects and initiatives as required, demonstrating flexibility and adaptability: Specific channel reporting e.g., email (acquisition, nurture, in-funnel), events based on requirement provided