Marketing and Communications Specialist

Job Title: Marketing and Communications Specialist

Location: White Plains, NY

Location: 12 Months

Weekly hours 37.5 Hours weekly

About Us:

At Cogent Infotech, we believe in creating opportunities that empower individuals and transform organizations. With over 21 years of excellence in consulting and talent solutions, we pride ourselves on building inclusive workplaces and driving innovation in everything we do. Our diverse teams bring unique perspectives to help deliver cutting-edge solutions to global clients across both public and private sectors.

Position Summary:

This role supports the Canals Corporation Bicentennial and some NYPA/Canals media and marketing

Key Responsibilities:

• Identify and recommend brand-building areas for NYPA and the New York State Canal Corporation.
• Assist in the design and implementation of integrated marketing strategies that align with overall business goals and brand positioning.
• Implement multi-channel marketing campaigns that effectively engage target audiences through digital, print, social media, email, events, and other relevant channels.
• Monitor and track lead engagement across marketing campaigns and events, ensuring data accuracy and updating lead statuses.
• Conduct market research to stay informed about industry trends, competitor activities, and customer needs.
• Coordinate logistics and support the execution of in-person and virtual events, including pre-event planning, vendor management, and on-site or virtual support.
• Collaborate with cross-functional teams to ensure alignment and support for integrated marketing and media relations initiatives.
• Interface across all levels of the company to research, prepare and edit social media content, blog articles, press releases, talking points, speeches, runs of show and other copy as needed.
• Support press conferences and provide talking points for NYPA/Canals staff as needed.
• Prepare talking points or fact sheets for the NYPA/Canals officials representing the Power Authority at events as needed.

Required Qualifications and Skills:

• Ability to work in a fast-moving, dynamic and team-oriented environment.
• Strong writing and editing skills, especially under tight deadlines, with particular expertise in handling various writing assignments, including press releases, briefing papers, speeches and broadcast scripts.
• Experience with layouts and graphic design.
• Strong organizational skills with experience managing multiple projects simultaneously.
• Strong communication and interpersonal skills, with a collaborative mindset.
• Up-to-date knowledge of marketing trends and best practices.
• Experience with marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principles.
• Ability to manage multiple projects, and prioritize work to align with business needs
• Experience with current marketing trends and best practices.
• Experience using Microsoft Office Suite, including Power Point.

Education & Certifications

• Bachelor s degree required in Public Relations, Marketing, Communications, Journalism or relevant field.
• Minimum 5 years experience working in marketing and media relations preferred.

Equal Opportunity & Inclusion Statement

Cogent Infotech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome and valued. We encourage applications from individuals of all backgrounds, identities, abilities, and experiences. If you re excited about this role but don t meet every requirement, we still encourage you to apply

Application Process

Please submit your resume and a short cover letter through our online portal. Our process includes an initial resume review, a virtual interview, and a short technical assessment. If you need accommodations, feel free to inform us we are happy to assist.

Join Us

At Cogent Infotech, your ideas matter. Join a purpose-driven organization that celebrates diversity, encourages collaboration, and invests in your future.