Digital Strategist

Description

A leading full-service financial services firm is seeking a creative and hands-on digital marketer to help drive client engagement and acquisition through digital-first strategies. This is a 3-6 month consulting opportunity with the potential to hire, and requires going onsite in Philadelphia 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels.

You'll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.

Key Strengths:

• Designing and executing integrated campaigns that align web, social, email, and events into a seamless client experience.
• Creating engaging content across formats - including email journeys, landing pages, social posts, and ads.
• Using data-driven insights to optimize performance through analytics and CRM/automation tools.

Responsibilities:

Nurture & Engagement Programs

• Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.
• Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.
• Partner with stakeholders to streamline email workflows and improve campaign searchability.
• Develop content that nurtures prospects and engages existing clients.

Integrated Campaign Planning

• Collaborate with internal teams to design multi-channel campaigns (digital, social, events).
• Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.

SEO/SEM Support

• Provide keyword recommendations based on client needs, market trends, and feedback.
• Integrate priority keywords into web and content assets.

Content Creation & Messaging

• Write compelling copy for emails, landing pages, website content, articles, and social media.
• Ensure messaging aligns with brand standards and compliance requirements.

Agency & Partner Collaboration

• Work with media and creative agencies to execute campaign concepts.
• Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.

Performance Tracking & Optimization

• Monitor campaign and email performance metrics.
• Recommend improvements based on engagement and conversion data.

Requirements

Qualifications:

• 4+ years of marketing experience, ideally in consumer-facing financial services, insurance, or other regulated industries.
• Strong copywriting skills across digital formats.
• Experience with marketing automation and CRM systems (Salesforce preferred).
• Familiarity with SEO/SEM fundamentals and keyword research.
• Excellent organizational skills and ability to manage multiple projects simultaneously.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.