Web Analytics Engineer

Overview

On Site
$80,000 - $100,000
Full Time

Skills

Web Analytics
Google Analytics
Adobe Analytics
Google Tag Manager
Tealium
HIPPA
HITRUST

Job Details

Job Scope and Major Responsibilities:

Monitor real-time and historical web analytics to detect anomalies, drop-offs, or performance issues in the ordering flow.

Monitor existing dashboards and alerts and look for gaps in the user flow or any errors that might be occurring.

Collaborate with development, QA, and customer support teams to investigate and resolve site issues.

Analyze customer behavior and conversion funnels to identify friction points and recommend UX improvements.

Track and report on key performance indicators (KPIs) such as order completion rates, bounce rates, task completions, and sms/email notification delivery success.

Benchmark performance against other ordering portals and industry standards.

Support A/B testing and personalization initiatives with data-driven insights.

Ensure tagging and tracking implementations are accurate and up to date

Reviews accessibility guidelines so that the website is compliant with WCAG 2.0+ standards.

Create various documentation, flowcharts, layouts, diagrams and charts to assist with understanding the expectations vs the actual usage and performance of the site.

Updates job knowledge by studying current website monitoring tools, usage trends and techniques; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Adhere at all times to physical, administrative and technical safeguards related to core business when executing job functions

Minimum Qualifications:

3+ years of experience in web analytics, digital product analysis, or a similar role.

Strong knowledge of web analytics tools (e.g., Google Analytics, Adobe Analytics).

Familiarity with tag management systems (e.g., Google Tag Manager, Tealium).

Experience monitoring e-commerce or ordering platforms and understanding of typical customer journeys.

Ability to interpret data and translate findings into clear, actionable recommendations.

Working knowledge of HTML, JavaScript, and browser developer tools for debugging tracking issues.

Excellent communication and collaboration skills.

Background in UX research or usability testing is a plus.

Experience in pharmacy, healthcare, HIPPA/HITRUST and secure coding practices is a plus.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.