Senior Business Development Specialist

Job Family - Sales

Position Name Senior Business Development Specialist

Position Title Senior Business Development Specialist

Location Remote

Purpose of Position - Responsible for executing strategic outreach initiatives across global regions to identify, engage, and qualify enterprise-level prospects. This role is essential in developing new business by generating high-quality leads, arranging meetings with key decision-makers, and contributing to pipeline growth. The ideal candidate will possess extensive experience in account research, outbound prospecting, and content-driven engagement using tools such as ZoomInfo, Salesloft, LinkedIn, and email.

Travel

• Based on Need

Type of Employment Full Time

Contribution Team Contribution

KRAs

• Design and implement geo-targeted outreach campaigns to engage enterprise prospects across regions.

• Conduct thorough account research to understand client needs, industry trends, and decision-making structures.

• Generate 60 75 qualified meetings annually with senior stakeholders.

• Achieve a minimum 25% conversion rate from lead to opportunity.

• Develop new business by identifying and nurturing high-potential accounts.

• Obtain accurate contact data using tools like ZoomInfo and LinkedIn Sales Navigator.

• Execute outbound calling and email campaigns using Salesloft and other automation platforms.

• Collaborate with external vendors to support lead generation initiatives and ensure quality delivery.

• Create messaging and outreach content tailored to industry verticals and buyer personas.
• Use LinkedIn and email as primary channels for prospect engagement and relationship building.

KPIs

• Schedule between 60 to 75 qualified meetings annually on an individual basis.

• Maintain a lead-to-opportunity conversion rate of 25% or higher.

• Ensure over 95% accuracy in CRM data and lead documentation.

• Achieve an engagement rate above 20% across email and LinkedIn outreach campaigns.

• Maintain a satisfactory vendor performance score.

• Create and deploy new outreach content assets as needed.
• Contribute to quarterly pipeline growth through the generation of qualified leads.

Interactions

Skills / Competencies

Functional Skills

• Sales

• Business Development

• Lead Generation

Behavioral Skills

• Effective collaboration

• Excellent outreach abilities

Technical Skills

• CRM (Salesforce preferred)

• Outreach tools (Salesloft, LinkedIn Sales Navigator)
• Lead generation tools (Zoominfo, LinkedIn Sales Navigator)

Qualifications

• Possession of a Bachelor s degree in Business, Marketing, or a related discipline (MBA is preferred).

• 10 15 years of experience in B2B lead generation, with substantial emphasis on enterprise outreach.

• Demonstrated success in generating qualified leads and scheduling meetings across global regions.

• Proficiency with ZoomInfo, Salesloft, LinkedIn Sales Navigator, and CRM platforms such as Salesforce.

• Advanced skills in account research, cold calling, and executing outbound campaigns.

• Exceptional written and verbal communication abilities, with a talent for crafting persuasive messages.

• Proven experience in managing external vendors and aligning them with internal lead generation objectives.

• Capability to operate both independently and collaboratively within a dynamic, goal-oriented environment.

• Knowledge of vertical-based outreach strategies and industry segmentation.

• Strong analytical skills and meticulous attention to detail in campaign tracking and reporting.