Lead Digital Marketing (Hybrid)

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line - People, Profit, and Planet - by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!

POSITION SUMMARY:

The Lead Digital Marketer is responsible for supporting strategic and tactical conversion marketing initiatives using paid digital media to drive sales and overall growth on Nespresso.com and other e-retail channels. The role involves increasing efficiencies and ROI while focusing on new customer acquisition, machine sales, and capsule sales. This is a hybrid role, that will support in our Manhattan, NY HQ 2-3 days per week on average.

RESPONSIBILITIES:

Nespresso.com

• Lead the development and execution of the new customer acquisition and sales strategy, including target setting, tracking, and measurement
• Collaborate with the Brand Media Manager and Insights & Analytics teams to develop audience segmentation strategies for prospecting and remarketing
• Define targets and manage the yearly financial planning for channel optimization
• Oversee the delivery of online campaigns across Programmatic Display, Paid Social, and Paid Search
• Identify and test new acquisition channels, including emerging platforms, in collaboration with the Brand Media Manager
• Collaborate with Marketing Communication teams to ensure the development and deployment of consumer-relevant creative that drives click-through and conversion rates
• Lead the SEO-SEM integrated approach to maximize conversion
• Collaborate with e-Commerce Manager, Trade Marketing Director, and Integrated Marketing Manager to develop and deploy a promotional and communication calendar for acquisition and retention
• Lead the development and rollout of a digital performance media attribution model using GA 360 to optimize performance media spends
• Stay up to date with new tools and industry best practices, sharing learnings, and best practices with broader teams

e-Retail

• Collaborate with the media agency, e-Commerce Manager, and e-Retail Business Manager to develop and implement a robust digital media strategy for platforms like Amazon to drive coffee and machine sales

B2B

• Lead the SEO & SEM initiatives for the B2B website
• Develop and execute the paid social (LinkedIn) and display strategy for the B2B business
• Manage budgeting and performance optimization for B2B initiatives
• Budgeting & Planning
• Complete recaps and reports, providing assessment, identifying opportunities, and initiating recommendations/solutions for existing and developmental programs

REQUIREMENTS:

• Bachelor's degree, preferably in STEM, Advertising, orMarketing
• 5+ years of experience in performance media or direct response marketing
• Expertise in Programmatic Display, Paid Social & Paid Search
• In-depth understanding of performance media and attribution models, such as data-driven attribution models in Google Analytics
• Familiarity with website conversion metrics, including impressions, click-through rates, and conversion rates
• Experience with media tracking and web analytics tools, such as Google Analytics, Google Tag Manager, DoubleClick Campaign Manager, Brightedge, Criteo, TRIAD, and Amazon Advertising
• Strongly preferred experience with tools like Krux DMP, Facebook Business Manager, DV360, and Amazon DSP
• Experience with implementing DCO (Dynamic Creative Optimization)is a plus
• Strong analytical skills with the ability to compile, analyze, and leverage performance data for improved ROI and identifying new opportunities
• Understanding of consumer engagement with direct response media and the role of incentives and promotions in driving conversion

The approximate pay range for this position is $130,000- $145,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.

Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:

Requistion ID#

288689

Nestl Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. If you require an accommodation in order to view or apply to open position, please dial 711 and provide this number to the operator: 1-.

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