Urgent Need -Martech Lead-Irving, TX(ONSITE)

Overview

On Site
Depends on Experience
Accepts corp to corp applications
Contract - W2
Contract - Independent
Contract - 12 Month(s)
No Travel Required
Able to Provide Sponsorship

Skills

Martech
Customer Data Platform
CDP
Tealium

Job Details

Position: Martech Lead
Location: Irving, TX(ONSITE)
Contract
 
Job Description :
 
  • Digital Marketing & Targeting Architecture:
    • Design and implement a robust media marketing architecture for new and existing customers, encompassing
      • Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across
      • various channels (e.g., social media, search, display, video). 
      •  
      • Lead Media Activation integration to enable digital marketing through social media and advertising platforms 
  • Real-time Personalization: 
    • Design and implement real-time personalization strategies for existing and new customers across various channels (e.g.,
    • online and offline channels).
    • Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized
    • experiences. 
    • Design and Integrate rules-based and machine learning-based personalization models. 
 
 
  • Customer Data Platform (CDP) Development: 
    • Design and implement a CDP strategy, including: 
      • Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party
      • data. 
      • Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other
      • relevant data. 
      • Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx
      • and system of engagements ) to activate customer data for personalized campaigns.
  • Prospect Data Store & Management: 
    • Design and implement a robust prospect data store, including: 
      • Data acquisition and enrichment strategies. 
      • Data quality and hygiene processes. 
      • Data privacy and compliance considerations. 
      •  
  • Cross-functional Collaboration: 
  •  
    • Design  and implement a scalable and robust MarTech Solution with the Enterprise Architecture team 
    • Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured
    • and delivering use cases
    • Facilitate communication and knowledge sharing across all stakeholders. 
  • Technology Expertise: 
    • Deep understanding of MarTech stack, including Tealium, Google Cloud Platform, Kafka, Pega, and Adobe Target. 
    • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).
    • Strong understanding of data integration, data warehousing, and data pipelines.
    • Proficiency in SQL and NoSQL databases.
    • Experience with cloud computing platforms (Google Cloud Platform). 
 
 
Qualifications 
 
  • Education: 
    • Bachelor's degree in Computer Science, Engineering, or a related field. 
    • Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing,
    • customer data, real-time personalization, and CDP implementations. 
 
 
  • Technical Skills: 
    • Expertise in Tealium/Adobe, Google Cloud Platform, Kafka, Pega, and Adobe Target. 
    • Expertise in CDPs (e.g., Tealium CDP,  Adobe Experience Platform, Salesforce CDP).
    • Strong programming skills in Java, Python, or other relevant languages.
    • Experience with data integration tools and technologies. 
    • Proficiency in SQL and NoSQL databases. 
    • Experience with cloud computing platforms (Google Cloud Platform). 
 
 
  • Other Skills:
    • Excellent communication and interpersonal skills. 
    • Strong analytical and problem-solving skills. 
    • Ability to work independently and as part of a team. 
    • Detail-oriented and organized. 
    • Passion for data-driven marketing and customer experience.
 
 
 
Thanks& Regards
 
 
 
Shanu Francis
 
_____________________
 
Parmesoft Inc.
 
2626 Cole Ave,Ste:300
 
Dallas, TX. 75204
 
Phone: 
 
Fax:
 
Email: 
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