Overview
Skills
Job Details
Position: Adobe Campaign Consultant
Location: Atlanta, GA (Onsite)
Duration: Long Term Contract
Adobe Campaign Job Description :
Responsible for designing, developing, and implementing innovative digital marketing campaigns. Leverage the power of Adobe Campaign to create and execute personalized and targeted marketing initiatives.
Key Responsibilities:
- Campaign Creation and Management:
- Design, develop, and execute multi-channel marketing campaigns (email, SMS, push notifications, direct mail)
- Create and manage campaign workflows, including segmentation, personalization, and automation
- Implement A/B testing and optimization strategies
- Data Integration and Management:
- Integrate data from various sources (CRM, ERP, analytics) into Adobe Campaign
- Cleanse, transform, and enrich data for campaign targeting and personalization
- Manage data flows and ensure data quality
- Technical Implementation:
- Develop custom workflows and scripts to automate campaign processes
- Configure and customize Adobe Campaign to meet specific business requirements
- Troubleshoot and resolve technical issues related to campaign execution
- Reporting and Analytics:
- Set up tracking and reporting to measure campaign performance
- Analyze campaign data to identify trends and optimize future campaigns
- Generate insightful reports and dashboards to share with stakeholders
Required Skills and Experience:
- Strong understanding of Adobe Campaign Classic or Standard
- Proficiency in JavaScript, SQL, and HTML
- Experience with data integration and data quality management
- Knowledge of digital marketing principles and best practices
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to work independently and as part of a team
Adobe Campaign Skills:
Programming Languages:
JavaScript: For custom scripting and workflow automation.
SQL: For data querying and manipulation.
XML: For configuration and data exchange.
Adobe Campaign Specific:
Campaign creation and management
Workflow automation and orchestration
Data modeling and segmentation
Email and SMS channel configuration
A/B testing and personalization
Integration with other Adobe products (e.g., Adobe Analytics, Adobe Target)
General Technical Skills:
Understanding of web technologies (HTML, CSS)
Basic knowledge of networking and server infrastructure
Problem-solving and debugging skills
Best Regards,
Rakesh Sharma
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