Motion Graphics Designer (Informational Videos)

Job Description: Motion Graphics Designer (Informational Videos)

Crafting Engaging Visual Stories for Product and Service Communication

Overview

We are seeking a talented and innovative Motion Graphics Designer to join our creative team. In this role, you will be responsible for conceptualizing, designing, and producing high-quality 60-90 second informational videos that clearly and compellingly explain our products and services. The ideal candidate has a passion for visual storytelling, an eye for design, and the technical proficiency to bring ideas to life through motion graphics and animation.

Key Responsibilities

Work closely with product managers, marketers, and subject matter experts to understand and interpret complex information about our products and services.

• Conceptualize creative approaches and visual narratives for short-form informational videos, typically ranging from 60 to 90 seconds in duration.
• Design, animate, and edit motion graphics sequences using industry-standard tools (such as Adobe After Effects, Premiere Pro, and Illustrator).
• Create storyboards and style frames that effectively communicate ideas prior to animation.
• Translate technical and abstract concepts into visually engaging graphics, infographics, and kinetic typography.
• Adapt out visual identity and adhere to established brand guidelines across all videos and animations.
• Incorporate company logos, product imagery, and other assets into motion graphics compositions.
• Collaborate with scriptwriters and voiceover artists to ensure seamless integration of visuals and audio.
• Revise motion graphics content based on stakeholder feedback and iterate as necessary to achieve final approval.
• Stay up-to-date with the latest design, animation, and video production trends and techniques.
• Manage multiple projects and deadlines, ensuring timely delivery of all video assets.
• Export and optimize videos for various platforms, including web, mobile, and social media.
• Maintain an organized archive of project files, source assets, and completed videos.

Required Skills and Qualifications

Bachelor's degree in Motion Graphics, Animation, Graphic Design, Multimedia Arts, or a related field (or equivalent professional experience).

• 2+ years' experience in motion graphics design and video production, ideally with a portfolio of short-form informational or explainer videos.
• Expert proficiency with Adobe After Effects, Premiere Pro, Illustrator, and Photoshop; experience with Cinema 4D or similar 3D software is a plus.
• Strong understanding of animation principles, visual communication, and graphic design fundamentals.
• Ability to distill complex ideas into clear, concise, and engaging visual content.
• Excellent sense of timing, pacing, and visual storytelling.
• Familiarity with audio editing, sound effects, and synchronization of visuals with narration or music.
• Attention to detail, creativity, and a commitment to producing polished, professional-quality work.
• Strong communication and collaboration skills; able to receive and incorporate feedback constructively.
• Ability to work independently as well as part of a team in a fast-paced, deadline-driven environment.
• Organizational skills and the ability to manage multiple projects simultaneously.
• Demonstrated ability to adapt to varying visual styles while maintaining brand consistency.

Preferred Qualifications

Experience in creating product explainer videos, educational content, or marketing animations.

• Demonstrated interest in technology, SaaS, or consumer products sectors.
• Understanding of user experience, user interface, and digital communication strategies.
• Familiarity with motion graphics for social media, paid campaigns, and mobile-first platforms.
• Basic knowledge of HTML5, CSS, and video embedding best practices.
• Experience working with voiceover talent and integrating voice/narration effectively with animations.
• Skill in illustration, iconography, or custom vector artwork creation.
• Ability to storyboard and pitch creative concepts to non-design stakeholders.

Sample Projects You Might Work On

Animated explainer videos introducing new product features to customers.

• Short motion graphics videos for use in online marketing campaigns or social media ads.
• Instructional animations for onboarding or training purposes.
• Visual breakdowns of technical processes, workflows, or product benefits.
• Brand storytelling animations that convey company values and mission.