Overview
Remote
Depends on Experience
Contract - W2
Skills
B2B demand generation
Job Details
Position: Global Campaign Manager - Commercial
Duration: 6+ Months
Location: Remote
Responsibilities:
- Develop and deliver breakthrough ideas and innovative, integrated Commercial campaigns to reach key buyers within our prospect targets.
- Quarterback across the entire marketing team (product marketing, web, PR, online, email, database, etc) to ensure high quality and timely campaign execution
- Partner with the Digital team to implement campaign plans, manage budgets, and set up supporting systems.
- Optimize commercial campaign results and apply successful global strategies to commercial goals.
- Work with digital and campaigns teams to customize global marketing materials for commercial needs.
- Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend.
- Partner with the ABM team to ensure strategic alignment, content development, and ongoing performance optimization.
- Support surge campaigns with global program management, translation, and activation
Skills:
- Ideal candidates must have 5+ years of experience in B2B demand generation: marketing experience in a role managing ROI-driven, multi-channel marketing campaigns targeted at current customers as well as a strong background working closely with cross functional teams.
- Strong understanding of demand generation and a track record of owning customer campaigns and driving success
- Knowledge of database marketing initiatives and practices
- Track record for delivering under tight deadlines
- Highly self-motivated, ability to work independently and as part of a team. Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats.
- Ability to work well in a fast-paced environment while managing multiple initiatives
- Proven communication, organizational and time management skills
- Excellent writing and presentation skills
- Proficiency in Excel, PowerPoint, Salesforce. Marketo and Tableau a plus
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