Remote Customer Marketing Manager

Title: Customer Communications Manager

Start time: Monday to Friday (8-5)

Location: Remote EST working time zone

Duration: 12 months to start (possible conversion)

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• Experience in customer marketing or a similar role.
• Strong writing and editing skills with the ability to create engaging content for various channels.
• Proven experience with marketing automation platforms like Pardot.
• Familiarity with ON24 webinar platform and event management tools.
• Excellent project management and organizational skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and commitment to accuracy
• Has context menu

Job Summary - Manages the customer marketing calendar, newsletter (allows us to create new segmentations) creates content like knowledge articles, newsletters, and operational emails, and partners with the brand team for additional resources (banners, etc). Creates ON24 webinars, sets up events in Community. Serves as the Pardot Subject Matter Expert, optimizing functionalities to maximize communication reach and effectiveness. Supports the recruitment of customer advocates who can champion the story and customer outreach.

1. Operational emails
2. ABM campaign Pardot set up

iii. Exchange email set up

1. User Group emails
2. Newsletters (with additional segments)
3. Ensure social media posts are communicated

vii. Post events in Community

viii. Post updates in Engagement Hub

1. ON24 expertise
2. Support outreach to Advocates
3. New customer onboarding webinar set up (TBD)

xii. Comms calendar