Campaign Operations specialist-Latest

Role : Campaign Operations specialist

Location : 100% remote

Experience : 12+ years required

Responsibilities

Marketing Operations Management

• Assist in the development and execution of marketing campaigns across various channels, including email, social media, digital advertising, and events.
• Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Manage marketing databases and ensure data accuracy and integrity.
• Implement and optimize marketing automation workflows to streamline processes and enhance efficiency.

Reporting and Analysis:

• Generate regular reports on key marketing metrics, such as campaign performance, lead generation, and customer engagement.
• Conduct in-depth analysis of marketing data to identify trends, patterns, and opportunities for improvement.
• Provide actionable insights to inform strategic decision-making and optimize marketing efforts.
• Develop dashboards and visualization tools to present data in a clear and concise manner.

Cross-Functional Collaboration

• Collaborate with other departments, such as sales, product management, and finance, to align marketing activities with overall business objectives.
• Act as a liaison between marketing and other teams to ensure alignment and communication.

**Requirements:**

Bachelor's degree in marketing, business administration, or a related field.

• 1-2 years of experience in marketing operations or a similar role.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Salesforce) and CRM systems.
• Strong analytical skills and proficiency in data analysis tools (e.g., Excel, Google Analytics).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with a commitment to producing high-quality work.
• Ability to prioritize tasks and manage multiple projects simultaneously.
• Knowledge of reporting and visualization tools (e.g., Tableau, Power BI) is a plus.