Data Analyst, Marketing Insights

RESPONSIBILITIES:
Kforce has a client that is seeking a Data Analyst, Marketing Insights. The location preference is Austin, TX or SF. This will be a hybrid model.

Roles and Responsibilities and Percentage of Time:
Practice Development - 10%:
* Contribute to the development of a data driven culture within SVB Marketing
* Contribute to the development of new analytics capabilities and frameworks

Execution - 70%:
* Contribute to the design of performance tracking dashboards, identifying insights and opportunities for improvement
* Advise Integrated Marketing Strategists on KPIs that align with the company's KPI framework
* Collaborates with Marketing Research & Insights, Integrated Marketing Strategy, and other Performance Marketing teams to align on metrics across campaigns/initiatives
* Gather and propose data-driven recommendations and strategies to optimize marketing efforts
* Build reports and provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
* Gathers analytics requirements by initiative/project and analyzes the data; Determine analytics gaps where applicable

Measurement/Optimization (Continuous Improvement) - 20%:
* Deliver recommendations for optimization to creative/targeting to help reach KPIs
* Provide analytical support for campaign strategy development, campaign test and measurement design and post-campaign analysis
* Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels

Responsibilities:
* Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement
* Measure effectiveness across client journeys

REQUIREMENTS:
* BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus
* 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue
* 5+ years of SQL experience
* 4+ years of experience with Google Analytics
* Demonstrated analytical background and deep experience with advanced marketing analytics, return on investment/financial modeling, media-mix models, MTA and other analysis
* Demonstrate high proficiency across a wide range of technologies related to the storage, transfer, integration, data visualization, data warehousing, and analysis of large and complex data sets
* Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
* Ability to translate quantitative data into actionable recommendations
* Experience with data visualization tools such as Excel, Tableau, Power BI, etc.
* Ability to track, measure, and report on results of various marketing functions to determine ROI
* Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective
* Impeccable attention to detail and strong ability to convert complex data into insights and action plans
* Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database
* Decisions: Should be comfortable recommending key decisions; Majority of decisions will need to be approved by Sr. Manager, Marketing Analytics
* Recommendations: Recommend optimizations to ongoing multichannel analytics strategies and processes
* Knowledge of advanced methods such as artificial intelligence and machine learning related to marketing is preferable
* Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC)
* Be able to work in an Agile set up is preferable

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.