Overview
Remote
$120,000 - $130,000
Full Time
Skills
Adobe Customer Journey Analytics
CJA
Adobe Experience Platform
AEP
Marketing
Data
Job Details
Title: MarTech Lead (Adobe Customer Journey Analytics (CJA))
Position: 100% Remote
Duration: Fulltime Permanent Hire
Key Role and Responsibilities:
Position: 100% Remote
Duration: Fulltime Permanent Hire
Key Role and Responsibilities:
- Serve as the technical platform owner and SME for Adobe Customer Journey Analytics (CJA), Media Mix Modeling tools, and content performance platforms within MarTech.
- Collaborate closely with the Marketing Optimization team to support journey measurement and attribution by configuring and enabling use cases in CJA.
- Design and manage schema, segments, and data views that enable scalable and consistent journey and campaign measurement.
- Develop and maintain standardized dashboard templates, tagging taxonomies, and reporting frameworks for enterprise-wide use.
- Partner with Data & Analytics and Digital Insights Optimization teams to ensure alignment on tagging, taxonomy, and data readiness across platforms.
- Ensure proper data ingestion and integration across systems, collaborating with D&A and Engineering as needed.
- Support platform expansion across the organization, partners, and international markets, with an eye toward scale and governance.
- Provide technical documentation, admin guidance, and enablement resources to business and technical users.
- Liaise with vendors and internal tech teams to troubleshoot issues, implement enhancements, and monitor platform performance.
- 10+ years of experience in digital analytics, data operations, or marketing technology.
- 5+ years of hands-on experience with Adobe Customer Journey Analytics (CJA).
- Strong understanding of Adobe Experience Platform (AEP), including schema design, segment logic, and RTCDP integration.
- Proficiency in creating and managing scalable dashboards and templates.
- Demonstrated ability to manage tagging architecture, data views, and taxonomy across multiple systems.
- Strong collaboration and communication skills with the ability to work across business and technical teams.
- Bachelor s degree in marketing, data science, technology, or a related field.
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