Digital Content Specialist

TA Notes
Must be local to Chicago, IL, Peoria, IL, Broomfield, CO, Cary, NC or Dallas, TX
Caterpillar
Must have 5+ years overall experience
Must have 3+ years of writing and editing web content or technical content
Must have experience managing a website taxonomy
Must have SEO experience
Position Description
Must be local to Chicago, IL, Peoria, IL, Broomfield, CO, Cary, NC or Dallas, TX
Education:
• Bachelors or Masters Degree in Computer Science or similar 
Qualifications:
• 5-7 years overall experience 
• 3-5 years of experience writing web or technical content 
• Experience using keyword research tools to extract insights and actionable data 
• Experience managing a website taxonomy
• Experience managing and processing large-
scale text data files for quality assurance and system integration
• SEO experience 
• Experience with a PIM 
• Ideally has experience in a construction or a related field 
• Excel and presentation skills 
• Experience as a digital marketing copywriter or similar content producer
Top Skills:
• Experience writing web or technical content 
• Experience managing a website taxonomy
• SEO experience 
Job Duties:
•
Provide ongoing content support related to content updating, analyzing, and translating. Deliverables are ty
pically Excel sheets and graphs, PowerPoint decks, and completed file imports.
•
Content editor will be an expert in Excel being able to pull reports, manipulate data and create easily dig
estible graphs and charts.

• Write and review SEO-
optimized content for client website to support business needs; edits content as required.
• Working with product groups to keep Parts.Cat.Com part taxonomy up-to-
date. You will take in feedback from product groups and create the best user-experience.
• Project management experience -
 the Content Editor will be able to own projects from conception to completion with keen attention to d
etail and organization.
•
Apply ethical SEO best practices when performing tasks such as keyword research, competitive analysis, me
ta tag creation, and social media optimization.
• Work closely with SEO manager to help optimize product titles and descriptions. 
•
Deep understanding of content development. The Content Editor will work closely with the development te
am.
•
Familiarity with translation and localization processes, including translation technology and linguistic assets s
uch as termbases and translation memories.
• Work cross-functionally with internal business partners to understand content needs.