Sales and Marketing Analyst

COMPANY OVERVIEW

adroitts is a fast-growing IT solutions company that helps businesses adapt and grow in a continuously evolving market. Our tailor-made technological solutions are perfectly aligned to our client’s business goals and objectives. we strive to be a long-term trusted and reliable partner for our customers' organization to help overcome IT challenges. Our solutions, methodologies and implementations are designed with customer centric focus and customers ROI. We pride ourselves in our employees feeling welcomed, valued, and involved.

Sales & Marketing Analyst (Mid-Tier, 3–5 Years Experience)

Location: Reston, VA (Onsite)

Type: Full-Time

About the Role

We are seeking a driven and analytical Sales & Marketing Analyst to support the growth of Reveal, our privacy-first, AI-powered data and document summarization and analysis platform. In this role, you will engage prospective customers, qualify inbound and outbound leads, support marketing initiatives, and help book high-quality sales calls with Director- and VP-level decision makers.

This is a great opportunity for someone with 3–5 years of sales, marketing, SDR, demand generation, or product-marketing experience who wants to work closely with leadership, refine messaging, and directly influence revenue growth.

Responsibilities

Sales Support & Prospecting

· Conduct outbound outreach (email, LinkedIn, sequences) to targeted enterprise personas.

· Qualify inbound leads and schedule discovery calls for the sales team.

· Build and maintain lead lists, contact databases, and account intelligence.

· Prepare pre-call briefs and talking points for sales leadership.

· Track and report on pipeline metrics, outreach performance, and conversion rates.

Marketing & Content Operations

· Create marketing collateral including one-pagers, use case briefs, and light competitor summaries.

· Assist in writing/reviewing outreach sequences, campaign copy, and persona-aligned messaging.

· Help manage social media, thought leadership posts, and newsletter content.

· Coordinate webinars, virtual events, and customer email campaigns.

Market & Competitive Intelligence

· Research potential customer segments, industry trends, competitors, and adjacent tools (LLMs, document AI, data governance, security platforms).

· Produce concise insight summaries to support GTM strategy and product positioning.

· Identify new high-value verticals or buyer personas based on research findings.

Operational Support

· Maintain CRM hygiene, track lead status, and ensure data accuracy.

· Build dashboards and reports to help leadership understand funnel performance.

· Support leadership in preparing pitch decks, demos, and follow-up materials.

Requirements

· 3–5 years of experience in sales support, SDR/BDR, demand generation, or marketing operations.

· Strong written and verbal communication skills, especially in creating concise, executive-level messaging.

· Experience with CRM tools (HubSpot, Salesforce, or similar).

· Comfortable engaging with Director and VP-level buyers.

· Ability to understand and communicate technical concepts (AI, data security, privacy, enterprise workflows).

· High attention to detail, strong organizational skills, and strong follow-through.

· Data-driven mindset with experience analyzing outreach and marketing KPIs.

Nice to Have

· Experience in AI, SaaS, cybersecurity, or data analytics domains.

· Prior work in early-stage startup environments.

· Experience using LinkedIn Sales Navigator, Apollo, Outreach, or similar tools.

· Familiarity with compliance, legal, security, or data-governance personas.

What We Offer

· Competitive compensation and performance incentives.

· Opportunity to work directly with founders and influence GTM strategy.

· High autonomy, flexible remote work environment.

· Ability to grow into marketing, product marketing, or sales leadership roles.