Digital Measurement and Reporting

Job Description:
Continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences.

Within this agency, our Measurement Team is focused on providing analytics and insights to support data-driven decision making across all channels and customer touchpoints.

We are seeking an Analyst, Digital Measurement and Reporting who will support digital media measurement, performance reporting and data visualization, and campaign insights generation.

Essential Duties and Responsibilities:
Support VP / AVP on measurement plan implementation
Collect and clean digital media data, perform data quality assurance, and create dashboard visuals to report on campaign performance
Monitor campaign performance, analyse digital media data to draw key insights and learnings, partner with digital channel teams on campaign optimization recommendations
Support cross channel measurement to evaluate and refine activity, including but not limit to test and learn, conversion lift studies, and ROI / ROAS analysis
Assist with ad-hoc based digital media analysis and drive insights
Assist Ad Ops team in campaign trafficking / tagging processes
Document measurement and reporting projects and ensure processes can be replicated and scaled across platforms
Perform data QA for reporting to ensure data integrity

Required Skills:
Bachelor's degree or, in lieu of degree, a high school diploma/GED and 3+ years of digital measurement / analytics experience
A minimum of 2 years of digital analytics experience
Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social), including UI navigation, report creation and downloading, digital media data structure
Strong analytical skill with the ability to interpret media data and develop action plans

Strong attention to detail, can perform large scale data quality assurance tasks with curiosity and sensitivity to data abnormalities
Proficient knowledge in the Google analytics suite (Google Analytics, Big Query, Campaign Manager) and reporting tools Tableau and Microsoft Excel Pivot Tables

Desired Characteristics
Financial industry (e.g., banking, credit cards, lending) experience
Familiarity with Health and Wellness industry
Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python
Experience in Media Mix Modeling and Multi-touch Attribution analysis
Working knowledge with digital campaign trafficking and tagging processes and tools
Familiarity of agile processes
Strong inter-personal skills, with ability to influence across cross-functional teams in a large org
Motivated self-starter and team player
Experience using SQL to extract and analyse data