Enterprise Social Media Channel Manager (Tech Domain)

Job Description:

• We re looking for someone with social media expertise (not general marketing), with specific experience managing a client s Twitter channel, including content strategy, community management, operations, measurement, and governance.
• They will be the team expert on the channel, with subject matter expertise in driving innovative social content that drives engagement and channel growth.
• They will be responsible for briefing agency partners on launch and evergreen content creation - producing & optimizing content - as well as helping grow our online community by monitoring conversation & engaging with User-Generated Content (UGC) & comments.
• They will partner cross-functionality within the org to scale social-first content.

Responsibilities:

Channel Strategy & Execution:

• Develop and execute the content strategy for the company s Twitter/X channel to drive engagement, growth, and brand visibility.
• Act as the subject matter expert on Twitter, ensuring content aligns with platform best practices and emerging trends.

Content Development & Optimization:

• Brief and collaborate with agency partners to produce high-performing launch and evergreen content.
• Write, edit, and optimize social copy tailored to Twitter audiences.
• Leverage analytics to refine content performance and inform future creative approaches.

Community Management & Engagement:

• Monitor conversations, user-generated content, and comments to foster a strong online community.
• Engage with audiences in real time to build meaningful interactions and strengthen brand reputation.
• Develop and implement strategies to increase follower engagement and brand advocacy.

Governance & Compliance:

• Ensure all social content complies with brand, policy, legal, and regulatory guidelines.
• Maintain consistency in tone, style, and messaging across the Twitter channel.

Cross-functional Collaboration

• Partner with internal teams across product, PR, policy, legal, and marketing to deliver aligned, social-first content.
• Serve as the go-to resource for Twitter-related expertise and best practices within the organization.

Measurement & Reporting:

• Track, analyze, and report on key performance metrics (engagement, growth, reach, sentiment).
• Provide insights and recommendations to optimize campaigns and demonstrate ROI.
• Utilize tools like Sprinklr for publishing, monitoring, and performance measurement.

Top Skills:

• Social media/channel management, community management, social copywriting.
• Twitter platform expertise, including best practices, formats & engagement tactics.
• Experience driving impact in highly cross-functional teams spanning product, PR, policy, legal, marketing and more.
• Familiar with Sprinklr.

Experience (Mandatory):

• Minimum 5 years of industry experience required.
• Social media expertise (not general marketing), with specific experience on twitter/X platform.
• Hands-on experience managing social media channels.
• Familiarity with emerging social trends, formats, and engagement tactics on Twitter/X platform.
• Strong background in community management, including real-time engagement, user-generated content (UGC) amplification, and online reputation management.
• Experience briefing and collaborating with creative/agency partners to deliver social-first content.
• Demonstrated ability to work effectively in cross-functional environments, partnering with product, PR, policy, legal, and marketing teams.
• Proficiency with social media management and analytics platforms (Sprinklr strongly preferred).
• Exceptional social copywriting skills, with the ability to adapt tone and messaging to align with brand voice and resonate with diverse audiences.

Education:

• Bachelor s Degree or equivalent experience.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.