Product Analytics and Data Strategy Lead

Job#: 2070934

Job Description:

Apex Systems is a world class technology services business that incorporates industry insights and experience to deliver solutions that fulfill our clients' digital visions.

Position: Product Analytics and Data Strategy Lead

Location: Hybrid onsite in Boston, MA or New York, NY

Rate: $85 - $105/hr depending on experience

Duration: 4+ Months; Strong potential for extension or full-time conversion

Position Overview:

Our client in the commercial banking domain is seeking a Product Analytics & Data Strategy Lead who will be responsible to lead the Marketing Technology & Product Analytics team that drives digital data strategy, tagging, marketing execution, web analytics, insights, and testing. Specific tasks include implementation of tags in the mobile app and website for analytics, querying session level digital data, building insights for site optimization, visitor profiling including look-a-like targeting, and the syndication of data via APIs to and from real-time systems.

The individual will help define and execute a framework to build and manage digital tagging, analytics, and insights across our client's enterprise digital assets. This strategy will incorporate end to end customer journeys, both online and offline. They will help expand our capabilities to bridge the streaming digital data (site interactions, digital engagement, etc.) with 1st and 3rd party data (loyalty, services, depth of relationship, etc.) to build the insights and signals that can drive growth. They will partner closely with Marketing and Product Owners, Data and Analytics teammates, cross-functional Technology partners, and key business stakeholders helping them define and prioritize requests. They will also partner closely with vender and their development teams to coordinate complex projects in distributed locations.

Responsibilities:

Support the future state data and analytics strategy that integrates broader strategic and organizational initiatives through digitization and data-driven decision making.

Run concurrent digital marketing and product analytics projects.

Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.

Disseminate insights through visual storytelling and dashboards

Build advanced analytics that can identify drivers, root cause, and prescriptive insights including the use of propensity modeling, recommendation algorithms, unsupervised clustering, and other machine learning techniques

Foster a culture of data literacy to drive impact

Ensure a culture of data privacy and governance, including establishing controls

Core Requirements:

5-7 years' experience in tag management, digital marketing, and/ or analyzing digital data

Clear understanding of the sources of streaming digital data, SDKs, digital marketing channels, Customer Data Platforms, and MarTech tools for ad targeting, campaign management, & personalization.

Experience developing, auditing, & testing tags for various marketing technologies in languages like javascript or jquery

Experience with enabling server-side data and building 3rd party integrations in the cloud including conversion APIs

Hands-on coding experience in joining disparate data sets for analysis using tools like AWS Athena and Redshift or the Google Cloud Platform and BigQuery

Experience with mining click to event streaming data, including session level analysis in mobile and web

Experience with performance marketing statistical methodologies for ad spend optimization, A/B testing, and multi-touch attribution

Tagging & Data Layer Implementation: Deep understanding of tools like Google Tag Manager, Tealium to ensure accurate event tracking and data capture across digital touchpoints

Platform Integration & Orchestration: Ability to integrate Martech tools (e.g., CDPs, ESPs, CRMs) with analytics platforms to enable seamless data flow and customer journey tracking

Customer Journey Mapping & Segmentation: Skills in using data to build audience segments and personalize experiences across channels based on behaviors and lifecycle stages

Implementation and Testing: Implement and test API solutions to ensure they meet functionality, performance, and security standards

Nice-to-Haves:

Experimentation & Personalization: Proficiency with A/B testing tools and personalization engines to optimize CX and measure impact.

Data-Driven Mindset with BI Fluency: Comfort working with CX metrics, dashboards, and collaborating with BI/analytics teams to derive insights from behavioral and transactional data

Skills:

Ability to query and join datasets in SQL

Knowledge of tag management systems, specifically Tealium IQ or Adobe Tag Manger

Knowledge of Google Analytics 4 (GA)

Knowledge of Dashboarding Tools like Quicksight, Looker, PowerBI, or Tableau

Ability to test and analyze digital audiences and behaviors

Can formulate and test hypotheses

Additional Benefits:

For this opportunity, you will also be eligible for benefits through Apex for the contract period, 401K, medical/health benefits options, a W2 hourly rate, weekly pay, and direct deposit!

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or .

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.