Overview
Hybrid2-3 days/week onsite
Depends on Experience
Contract - W2
Contract - Independent
Contract - 6 Month(s)
Skills
Product Management
MarTech
AdTech
Adobe Experience Manager
Web
SEO
AEM
Adobe Target
Adobe Campaign
Job Details
Our client is looking for a Platform Product Manager to own the strategy and delivery of client s web and app experience platforms. In this role you will sot within the Marketing Technology team and focuses on Adobe Experience Manager (Sites & Assets), Adobe Target, and related optimization capabilities.
- As Platform PM, you will guide how these platforms evolve to support marketing, CX, and product needs ensuring they are scalable, compliant, and easy to use for business teams.
- You will work closely with the Web Marketing team (focused on website strategy, CRO, SEO, and campaign execution) as well as IT, Product, and global partners to drive adoption and maximize value from our investments in Adobe Experience Cloud.
- You ll be joining a Marketing Technology team that is in the middle of an exciting transformation. As Platform Product Manager for Web & App Experience, you ll shape the tools that empower marketers, fuel personalization, and deliver better digital experiences for our customers.
- Own the roadmap and backlog for web & app experience platforms (AEM Sites & Assets, Adobe Target, DAM, Adobe Campaign), aligned to the Marketing Value Stream strategy.
- Partner with the Web Marketing team to ensure platform capabilities enable CRO, SEO, and campaign execution goals.
- Translate business needs into platform requirements, user stories, and acceptance criteria for the Experience Platform squad.
- Collaborate with IT and Global teams to deliver enhancements, integrations, and platform stability.
- Ensure marketing teams are trained and enabled to use tools effectively based on their role/responsibility, act as the bridge between technology delivery and marketing adoption.
- Define KPIs and success measures for platform usage, adoption, and business impact (e.g., personalization velocity, content reuse, test performance).
- Monitor platform maturity, identify gaps, and drive the evolution of AEM and Target into app and logged-in environments.
- Advocate for marketing s needs in enterprise and global forums and ensure platforms are developed with compliance, governance, and scalability in mind.
- Possibility of contract extensions
- High potential of FTE conversion in 2026
- Hybrid position in either Boston, NYC, or Miami (2 days week onsite/3 days a week remote)
- Candidates MUST report onsite 2 days a week at the office in one of the following locations (Boston, NYC, or Miami)
- No opportunity for fully remote candidates
- 9+ years of total work experience
- 5+ years in Product Management, Platform Management, or MarTech/AdTech experience
- Hands-on experience with Adobe Experience Manager (sites, which is the CMS and assets, which is the DAM) and Adobe Target experience
- Strong understanding of web and app optimization, CRO, SEO, and personalization
- Excellent communication and stakeholder management skills, able to translate between marketing and technical teams
- Experience enabling business users on new tools and driving adoption/governance
- Proven success working with cross-functional squads in agile delivery environments
- Familiarity with agile ceremonies, backlog management, and user story writing
- Experience working cross functionally with global teams
- Experience with first time implementation of AEM (Adobe experience manager)
- Experience setting up and managing a DAM digital asset management system for a marketing team
- 2 interviews to hire
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