Google Tag Manager Specialist

  • Atlanta, GA
  • Posted 60+ days ago | Updated 1 day ago

Overview

On Site
Depends on Experience
Full Time
Able to Provide Sponsorship

Skills

Analytics
Cascading Style Sheets
Collaboration
Data Collection
Debugging
Electronic Commerce
Google Analytics
Google Analytics (GA4)
Google Tag Manager (GTM)
HTML
JavaScript
Management
Modeling
Privacy
Regulatory Compliance
SEM
SEO
Scanning Electron Microscope
Testing
Web Analytics
Web Browsers

Job Details

Job Description 2: Google Tag Manager Specialist

Position Overview:

We are seeking an experienced Google Tag Manager Specialist to ensure seamless tracking and data collection for our digital assets. This role involves managing and optimizing tag setups, troubleshooting issues, and collaborating with analytics teams to drive reliable data insights.

Key Responsibilities:

Configure, implement, and optimize tags, triggers, and variables in Google Tag Manager (GTM) to support tracking and analytics initiatives.

Develop custom tagging solutions using JavaScript, data layers, and advanced GTM functionalities.

Troubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms.

Design and manage event tracking, e-commerce tracking, and consent management setups.

Collaborate with the analytics team to align tagging setups with Google Analytics (GA4) requirements.

Maintain and document GTM configurations and ensure compliance with industry best practices.

Required Qualifications:

3-4 years of professional experience with Google Tag Manager (GTM) in a digital or web analytics role.

Hands-on experience with web technologies, including JavaScript, HTML, and CSS.

Proven track record in integrating GTM with Google Analytics (GA4) and other analytics tools.

Experience with debugging and testing tools like Tag Assistant, Debugger, or browser console.

Bachelor s degree in Marketing, Computer Science, or a related field.

Preferred Skills:

1-2 years of experience with enhanced e-commerce tracking implementations.

Familiarity with privacy frameworks like GDPR and CCPA, including consent management.

Google Tag Manager Certification is a plus.

Basic knowledge of SEO/SEM tracking and attribution modeling.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.