Overview
On Site
$80,000 - $90,000
Full Time
Skills
Lead Generation
Market Research
Digital Marketing
CRM Administration
Analytics
Content Marketing
Customer Relationship Management (CRM)
Email Marketing
Job Details
Job Title: Digital Marketing Specialist
location: Naperville, IL - ONISTE
Key Responsibilities: Lead Generation:
Data Management and market research
Develop and execute effective lead generation strategies to identify and target potential B2B clients.
Utilize various channels, including digital marketing, email marketing, Sales Navigator, and content marketing, to generate high-quality leads.
Implement lead scoring and qualification processes to ensure the leads generated are of the highest quality.
Content Creation:
Create engaging and relevant content for lead-generation campaigns.
Collaborate with the content team to ensure the content aligns with the needs and interests of our target audience. Digital Marketing:
Manage and optimize online advertising campaigns (Google Ads, LinkedIn Ads, etc.) to increase brand visibility and lead acquisition.
Monitor website traffic and user behavior to identify opportunities for improvement and lead conversion optimization.
Email Marketing/ Direct Mail Marketing:
Develop and execute email marketing campaigns to nurture leads and guide them through the sales funnel.
A/B test email campaigns to optimize open rates, click-through rates, and conversion rates. Analytics and Reporting:
Monitor and analyze key performance metrics to assess the effectiveness of lead generation campaigns.
Provide regular reports and insights to the marketing and sales teams to inform decision-making.
CRM Management: B2B Data Delivery, Building / Profiling
Maintain and update the Customer Relationship Management (CRM) system with accurate lead and prospect information.
Collaborate with the sales team to ensure a seamless handover of qualified leads.
Industry
Data Management and market research
Develop and execute effective lead generation strategies to identify and target potential B2B clients.
Utilize various channels, including digital marketing, email marketing, Sales Navigator, and content marketing, to generate high-quality leads.
Implement lead scoring and qualification processes to ensure the leads generated are of the highest quality.
Content Creation:
Create engaging and relevant content for lead-generation campaigns.
Collaborate with the content team to ensure the content aligns with the needs and interests of our target audience. Digital Marketing:
Manage and optimize online advertising campaigns (Google Ads, LinkedIn Ads, etc.) to increase brand visibility and lead acquisition.
Monitor website traffic and user behavior to identify opportunities for improvement and lead conversion optimization.
Email Marketing/ Direct Mail Marketing:
Develop and execute email marketing campaigns to nurture leads and guide them through the sales funnel.
A/B test email campaigns to optimize open rates, click-through rates, and conversion rates. Analytics and Reporting:
Monitor and analyze key performance metrics to assess the effectiveness of lead generation campaigns.
Provide regular reports and insights to the marketing and sales teams to inform decision-making.
CRM Management: B2B Data Delivery, Building / Profiling
Maintain and update the Customer Relationship Management (CRM) system with accurate lead and prospect information.
Collaborate with the sales team to ensure a seamless handover of qualified leads.
Industry
- Business Consulting and Services
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.