Marketing Specialist (Demand Generation)

Demand Generation & GTM Strategy

• Develop and execute integrated campaigns across email, paid media, social, webinars, and content syndication.
• Support product launches and strategic initiatives by aligning GTM plans with business goals and customer needs.
• Collaborate with marketing leadership to refine messaging and targeting strategies that resonate with key audiences.
• Conduct market research to uncover customer pain points and competitive insights that inform campaign direction.

Campaign Execution & Optimization

• Manage campaign timelines, deliverables, and performance tracking across multiple platforms.
• Partner with design and content teams to produce high-impact assets (e.g., landing pages, ads, emails).
• Continuously test and iterate on campaign components to improve engagement and conversion rates.

Cross-Functional Collaboration

• Work closely with marketing managers to ensure campaign alignment and execution.
• Coordinate with sales to streamline lead handoff and gather feedback on campaign quality.
• Collaborate with product and content teams to develop materials that highlight product value and customer benefits.
• Act as a liaison across departments to ensure smooth rollout of integrated marketing efforts.

Performance Analysis & Reporting

• Monitor campaign metrics including lead quality, pipeline contribution, and ROI.
• Use tools like HubSpot and Salesforce to track lead flow and campaign effectiveness.
• Present performance insights and recommendations to leadership for ongoing optimization.

Affiliate & Influencer Marketing

• Manage affiliate programs including partner onboarding, performance tracking, and commission structures.
• Identify and activate influencers across platforms (YouTube, TikTok, Instagram, podcasts, blogs) aligned with brand goals.
• Drive recruitment through outreach, events, and referrals, and support partners through campaign execution and content strategy.

Qualifications:

• Bachelor's degree or equivalent experience in marketing, communications, or a related field.
• 3+ years in demand generation, GTM execution, or partnership marketing - ideally in SaaS, FinTech, or digital marketplaces.
• Proficiency with marketing automation (HubSpot), CRM systems (Salesforce), and tracking tools (Everflow, Stripe, Meta, Google, YouTube).
• Strong grasp of performance marketing, attribution models, and conversion optimization.
• Proven ability to manage multiple projects and deadlines with precision.
• Excellent communication skills and a collaborative mindset.
• Self-starter with strategic thinking and executional agility.
• Comfortable working cross-functionally and presenting to internal and external stakeholders.

Job Type & Location
This is a Permanent position based out of Santa Ana, CA.
Pay and Benefits
The pay range for this position is $60000.00 - $83000.00/yr.
Based on eligibility, offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
Workplace Type
This is a hybrid position in Santa Ana,CA.
Application Deadline
This position is anticipated to close on Nov 26, 2025.
>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.