Marketing Researcher II

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Researcher II to join their team. This role is based in San Diego, CA with a hybrid schedule of in-office 3 days a week. The preferred candidate will be local to San Diego working onsite 2 days a week - Wednesday/Thursday.

Summary:
Our team is seeking a curious and driven Market Researcher II to help us understand the 'why' behind consumer behavior in the dynamic world of consumer tax and finance.

Duties Include:
* Work cross-functionally with product, marketing and strategy teams to identify research objectives, share pertinent information, and develop effective company offerings
* Manage in-season mystery shopping and competitive experience analysis, including recruitment, logistics management, internal training and data management
* Develop the overarching research learning plan to meet the business and team objectives
* Determine best-practice research methodologies to align with business objectives, both primary and secondary
* Design screeners, guides, and questionnaires that align with target segments and research objectives
* Manage and analyze qualitative and quantitative results to uncover rich insights
* Create detailed research reports and collaborate with cross-functional teams to determine implications of research findings
* Present results and implications to cross-functional teams and leadership

REQUIREMENTS:
* 3-5+ years of experience in market research; Experience in the startup, tech, and/or fintech space is a plus
* Experience with Qualitative and Quantitative market research
* Proficient in Google Suite
* Must have experience with both qualitative and quantitative methodologies, managing multiple studies concurrently with expertise in compelling insights communication
* Must have experience developing and delivering end-to-end consumer research
* Experience collaborating with third party vendors to construct surveys
* Experience working with third party vendors for recruitment of research participants, and leveraging automated systems to also recruit participants
* Experience preparing presentations and sharing out research results to a greater team
* Proactive with asking questions and following up as needed
* SPSS experience is a plus

Skills Matrix:
* Marketing research experience
* Research foundational knowledge
* Excellent communication skills
* Detail oriented

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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